Guggenheim to advise Hulu on sale, but may also bid, Reuters reports

Hulu hired Guggenheim Partners to advise it on a sale of the company, even though the financial services firm may make its own bid for the video streaming service, sources say, reports Reuters. Guggenheim Executive Chairman Alan Schwartz was hired by Hulu in 2011 to advise on a sale, but its owners were unable to find a buyer willing to pay the $2B the company's owners wanted.