Guitammer and Digiplex Join Forces to Offer "4D Powered by ButtKicker(R)" to Movie Goers

Solon Cinema 16 in Solon, Ohio Chosen as the Initial Installation

Marketwired

WESTERVILLE, OH and WESTFIELD, NJ--(Marketwired - May 13, 2013) - The Guitammer Company (OTCQB: GTMM), a leader in low frequency sound and creator of the award-winning line of ButtKicker®-brand low frequency audio transducers that provide an immersive entertainment experience for audiences worldwide, announced today that it had entered into a Joint Marketing Agreement with Digital Cinema Destinations Corp. (NASDAQ: DCIN) ("Digiplex").

Pursuant to the agreement, Guitammer's ButtKicker brand low frequency transducers will be installed in Digiplex's Solon Cinema 16 in Solon, Ohio, enabling the patented "4D" Buttkicker experience for all of the 300+ stadium seats in one of the cinema complex's largest 3D auditoriums. Because the ButtKicker system can be used with almost all types of cinema seating, it easily integrated into Digiplex's upgrade plan for this recently acquired complex. Additionally, because ButtKicker's products accurately reproduce the effect of each movie's existing ".1" and bass sound track, with no special processing or coding requirements, they can be used with all types of movies that will run in the auditorium. The ButtKicker Gamer and the Wireless ButtKicker Kit will be the featured products initially offered to Digiplex's customers. Installation is slated for late summer 2013.

"We couldn't be more thrilled that our initial test location for this new joint marketing program is with Digiplex, Bud and his management team," said Mark A. Luden, Guitammer's President. "Their expertise as theater operators and marketers, combined with their unique value proposition to stream alternative content, gives us an opportunity to partner with a company that knows how to connect with its audience and remain on the cutting edge. We anticipate increased sales of our consumer products as a result of this strategic agreement with Digiplex."

"Guitammer hopes to roll out this type of partnership model with the Lumière theater chain throughout China in the near future as well, as per our previous press releases," concluded Luden.

About The Guitammer Company
The Guitammer Company, based in Westerville, Ohio, is a leader in low frequency sound products and technology. Its innovative and award-winning line of patented ButtKicker-brand low frequency audio transducers let users feel low-frequency sound (bass). ButtKicker brand products are used around the world by leading entertainment and theater companies such as Alamo Drafthouse, IMAX, Disney and Lumiere Pavilions in movie theaters and attractions; by world-famous musicians; and in home theaters, by consumers for video games, simulators and car audio. ButtKicker brand products are distributed by Pearl Drums for musicians under the trade name, "Pearl's Throne Thumper by ButtKicker". ButtKicker brand products' patented design makes them musically accurate, powerful and virtually indestructible.

The Guitammer Company's newly patented broadcast technology, ButtKicker LIVE! enables the excitement, impact and feeling of sporting events to broadcast along with the sound and video. ButtKicker LIVE! puts you into the action, whether you're at home or at the event. ButtKicker Live! technology is available for cable, satellite, fiber optic, IPTV and over-the-air broadcast and has been successfully tested with several major content (sports) providers. ButtKicker® and ButtKicker Live!® are registered trademarks of The Guitammer Company.

For additional information on The Guitammer Company and detailed product information, visit www.guitammer.com and www.thebuttkicker.com

To like our Facebook page or follow us on Twitter for company updates, visit www.facebook.com/Guitammer and www.twitter.com/Guitammer

About Digiplex
Digiplex is dedicated to transforming its movie theaters into interactive entertainment centers. The Company provides consumers with uniquely satisfying experiences, combining state-of-the-art digital technology with engaging, dynamic content that far transcends traditional cinematic fare. The Company's customers enjoy live sports events, concerts, conferences, operas, videogames, auctions, fashion shows and, on an ongoing basis, the very best major motion pictures. As of March 21, 2013, Digiplex operates 18 cinemas and 178 screens in AZ, CA, CT, NJ, OH and PA. You can connect with Digiplex via Facebook, Twitter, YouTube and Blogger. Digiplex is also participating in DigiNext, a unique, specialty content joint venture (with Nehst Studios) featuring curated content from festivals around the world. DigiNext releases typically include innovative live Q&A sessions between the audience and cast members.

For additional information on Digiplex, visit www.digiplexdest.com

Safe Harbor:
This letter contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words "estimate," "anticipate," "expect," "believe," and similar expressions are intended to be forward-looking statements.

Contact:
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The Guitammer Company
(614) 898-9370
media@guitammer.com

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