Guitammer and State of Ohio Modify Terms of "Innovation Loan"

Guitammer's Cash Flow Enhanced by Over $375k for FY13 and FY14

Marketwired

WESTERVILLE, OH--(Marketwire - Mar 12, 2013) - The Guitammer Company (OTCQB: GTMM) (the "Company"), a leader in low frequency sound and creator of the award-winning line of ButtKicker®-brand low frequency audio transducers that provide an immersive entertainment experience, announced today that The Director of the Ohio Development Services Agency and the Company have entered into an agreement to modify Guitammer's loan payment schedule.

Originally scheduled to be due in full by July of 2014, the loan was modified to have a longer amortization timeframe. The net effect of modification is to reduce Guitammer's monthly payment by approximately $16.5k per month for 2013 and by $14.6k per month for 2014 from the previous schedule.

This equates to an annual cash flow enhancement of approx $200k this year and $175k in 2014. The new loan has a $225k balloon payment of principal due in November of 2015.

Guitammer's Chief Financial Officer, Richard Conn, stated, "This modification combined with the significant improvements the company made to its balance sheet last year, including reduced debt, decreased interest rates, reduction in working capital deficits and increased levels of inventory, are helping to bring the company closer to positive cash flow on its core business. In addition to giving us more operational leeway, the increased cash flow will provide more support as we continue to advance the commercialization of our ButtKicker Live! broadcast technology."

About The Guitammer Company

The Guitammer Company, based in Westerville, Ohio, is a leader in low frequency sound products and technology. Its innovative and award-winning line of patented ButtKicker-brand low frequency audio transducers let users feel low-frequency sound (bass). ButtKicker brand products are used around the world by leading entertainment and theater companies such as Alamo Drafthouse, IMAX, Disney and Lumiere Pavilions in movie theaters and attractions; by world-famous musicians; and in home theaters, by consumers for video games, simulators and car audio. ButtKicker brand products are distributed by Pearl Drums for musicians under the trade name, "Pearl's Throne Thumper by ButtKicker". ButtKicker brand products' patented design makes them musically accurate, powerful and virtually indestructible.

The Guitammer Company's newly patented broadcast technology, ButtKicker LIVE! enables the excitement, impact and feeling of sporting events to broadcast along with the sound and video. ButtKicker LIVE! puts you into the action, whether you're at home or at the event. ButtKicker Live! technology is available for cable, satellite, fiber optic, IPTV and over-the-air broadcast and has been successfully tested with several major content (sports) providers. ButtKicker® and ButtKicker Live!® are registered trademarks of The Guitammer Company.

For additional information on The Guitammer Company and detailed product information, visit www.guitammer.com and www.thebuttkicker.com

To like our Facebook page or follow us on Twitter for company updates, visit www.facebook.com/Guitammer and www.twitter.com/Guitammer

Safe Harbor Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties. Actual results, events and performances could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause the Company's actual results, expressed or implied, to differ materially from expected results. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making an investment decision.

Safe Harbor:
This letter contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainty, including without limitation, the ability of the Company to successfully implement its turnaround strategy, changes in costs of raw materials, labor, and employee benefits, as well as general market conditions, competition and pricing. Although the Company believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this letter will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as representation by the Company or any other person that the objectives and plans of the Company will be achieved. In assessing forward-looking statements included herein, readers are urged to carefully read those statements. When used in the Annual Report on Form 10-K, the words "estimate," "anticipate," "expect," "believe," and similar expressions are intended to be forward-looking statements.

Contact:
For More Information
Media
The Guitammer Company
(614) 898-9370
media@guitammer.com

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