Gumas Advertising Granted Registered Trademark for Challenger Brand Marketing(R)

San Francisco Ad Agency Granted Trademark Protection for Its Value Proposition -- Helping Companies Compete More Effectively


SAN FRANCISCO, CA--(Marketwire - Dec 11, 2012) - Gumas Advertising ( today announced that the United States Patent and Trademark Office (USPTO) has granted the firm's application to register its brand mark, Challenger Brand Marketing®.

Gumas Advertising specializes in providing Challenger Brand Marketing services to companies of all sizes in all industries seeking to take on larger, better-funded competitors. Gumas has developed a number of innovative tools and techniques to help its clients build their brands, including identifying their true market differentiators using Targeted Research Uncovers Evidence (TRUE™). The new Challenger Brand Marketing trademark protects Gumas's own brand differentiation -- the firm's ability to apply its own unique set of tactics and marketing strategies to help clients take on larger competitors and win!

"We believe in using the same tactics for our own business that we use to help clients build their own brand equity," said John Gumas, founder and CEO of Gumas Advertising. "With the granting of this trademark, we are not only protecting our own unique brand differentiation, but we are making a statement to the market that we understand how to help challenger brands and have proprietary tools and knowledge so they can compete more effectively and make a name for themselves within their market niche."

About Gumas

Established in 1984, Gumas is a nationally recognized and award-winning full-service marketing agency specializing in developing integrated branding, advertising and interactive marketing campaigns. The firm specializes in Challenger Brand Marketing strategies that help clients identify what makes their value unique and capitalizing on those differentiators to effectively compete and win against better funded competitors. 

Earlier this year, Gumas was awarded the prestigious 2012 "Small Business of the Year" award (EBBIES) for its work with Challenger Brand Marketing by the San Francisco Chamber of Commerce.

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Tom Woolf
Gumas Advertising
(415) 621-7575
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