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Hanesbrands' Champion Brand to Launch its Fall Collection - Analyst Blog

Hanesbrands Inc.’s HBI wholly owned subsidiary, Champion Life Athleticwear has decided to launch its Champion Life Fall fall collection in Aug 2015, which is expected to give a new modern look to the brand.

The brand, boasting a century-old heritage, has brought back the classic American athletic style for the young fashion conscious consumers. The brand known for its versatility will re-launch the iconic collections — Champion Reverse Weave sweatshirts and Heavyweight Super Fleece.

The Reverse Weave brand, patented in 1938, solved the problem of shrinkage in cotton fleece. In 1952, the design was perfected with the addition of the side “action gusset”, providing more durability.

The Champion Super Hood collection was launched in the early 90s and became an integral part of New York City’s hip hop fashion scene. In its upcoming fall collection, Championhas kept the ultra-heavyweight fabric and the distinctive “C” logo while adding more streamlined styling and modern fit.

The fall collection will be available at specialty retailers as well as on Champion brand’s official website.

Based in Winston-Salem, NC Hanesbrands designs, manufactures and sells a range of basic apparels. This Zacks Rank #2 (Buy) stock has a positive Earnings ESP of +4.00%, which signals that it has a higher chance of beating estimates in the soon-to-be reported second quarter fiscal 2015. In fact, the company has been posting earnings surprises in the last straight four quarters, with an average positive earnings surprise of 3.9%. The Zacks Consensus Estimate for second quarter fiscal 2015 earnings is pegged at 50 cents.

The apparel sector is highly susceptible to economic volatility as the purchase of clothing is largely discretionary. However, Signs of economic improvement, especially in the labor market, indicate a rebound in consumer spending. Better job prospects, improved business momentum and renewed optimism have led to a slow but steady recovery in the U.S. economy.

Apparel retailers like Guess Inc. GES, The Gap Inc. GPS and G-III Apparel Group Inc. GII are also expected to post positive surprises this earnings season.

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Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
 
GAP INC (GPS): Free Stock Analysis Report
 
HANESBRANDS INC (HBI): Free Stock Analysis Report
 
GUESS INC (GES): Free Stock Analysis Report
 
SPDR-F/M GI100 (GII): ETF Research Reports
 
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