READING, UNITED KINGDOM and BILLERICA, MA--(Marketwired - Jul 25, 2013) - Trillium Software®, a business of Harte-Hanks (
According to Trillium Software, understanding and meeting customer needs through outstanding choice, value and service have remained at the very heart of JLP's service strategy since its inception. As such, the business strives to deeply connect with each individual customer in store, online and through marketing communications and customer service. It also tries to ensure that the products on the shelves in individual stores best match what its shoppers want to buy. The Trillium Software System will enable JLP to maintain high levels of confidence in its customer knowledge, through ensuring that before use, data captured from across the partnership's complex multichannel retail environment is standardised and made consistent, and is complete, timely and accurate. The Trillium Software System will also enable JLP to automatically match each customer's data to any existing record, presenting a comprehensive and reliable single customer view.
"It is important to us that we always listen to our customers, understand their needs today and for the future, and respect their opt-in permissions and preferences for communications," said Lisa Garwood, head of customer insight and Analytics at the John Lewis Partnership. "Customers pass us this information in many different ways and it is important to us to capture it accurately and ensure the integrity and quality of the data before we use it on our customers' behalf."
She continued: "We evaluated leading data quality providers based on key analyst research, and selected the Trillium Software System as the best fit for our needs. Its built-in knowledge-base and reference-data sets help us to deploy quickly, its rule-based approach allows optimisation of our data quality processes over time and is compatible with our existing systems environment."
JLP has 39 John Lewis shops (30 department stores and 9 John Lewis at Home stores), an online store at www.johnlewis.com, 293 Waitrose supermarkets and a direct services company.
"Effective customer strategies demand a holistic and up-to-date understanding of customer preferences, behaviours and interactions gained from across all brand engagement points," said Len Dubois, senior vice president of marketing for Trillium Software. "We are delighted to be working with the John Lewis Partnership to help it continually assess, quantify and manage the quality of its customer data, supporting its iconic reputation for customer service."
Harte-Hanks® is a worldwide direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.
Harte-Hanks Trillium Software® enables organisations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, data governance, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com.
This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Trillium Software, Trillium Software System, Total Data Quality, and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.
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