Harte-Hanks Trillium Software's Michele Goetz to Discuss Analytic Accuracy in a Big Data World at Gartner BI Summit

Goetz to Present Strategies for Managing Data Quality Within Complex Big Data Ecosystems While Certifying the Quality of Insight and Intelligence Within BI Solutions

Marketwired

BILLERICA, MA--(Marketwire -03/30/12)- Trillium Software®, a business of Harte-Hanks®, Inc. (NYSE: HHS - News), and leading provider of Total Data Quality™ solutions, announced today that Michele Goetz, Trillium Software vice president of product marketing, has been invited to present the topic "Analytic Accuracy in a Big Data World" at the annual Gartner Business Intelligence Summit in Los Angeles. Her session is scheduled for Monday, April, 2 at 7:15 p.m. at the Solution Showcase Theater in the Platinum Ballroom of the JW Marriott at LA Live.

"A critical component of big data is the ability to improve, manage and measure the quality of the huge volumes of information flowing through an organization's business processes," said Ms. Goetz. "Only by establishing analytics, and actually measuring the quality of the insight and intelligence delivered by your business intelligence solutions, can you realize the true benefits that BI promises. Learning strategies and best practices for managing data quality within big data environments will help to ensure important business decisions are made based on the most accurate set of information available."

Attendees will learn best practices for reconciling digital identities, and better understand the impact of poor data quality on analysis results. Ms. Goetz will outline strategies for managing data quality within complex big data ecosystems and focus on methods for certifying the veracity and quality of the insight and intelligence delivered in today's business intelligence solutions.

Michele Goetz is vice president of product marketing at Trillium Software. She is responsible for go-to-market strategies and marketing communications of Trillium Software's solutions. In addition, she has helped companies provide market intelligence, define data management and measurement practices, and support the creation and launch of new products to market.

For more information about the Gartner Business Intelligence Summit, please visit the Gartner website at http://www.gartner.com/technology/summits/na/business-intelligence/index.jsp.

About Harte-Hanks
Harte-Hanks® is a worldwide direct and multichannel targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

About Trillium Software
Harte-Hanks Trillium Software® enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, data governance, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Trillium Software®, Trillium Software System®, Total Data Quality™, and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

Contact:
Media
Michael Antonellis
Harte-Hanks Trillium Software
(978) 439-3813
michael_antonellis@trilliumsoftware.com
Derek Harris
Harris Communications
+44 (0) 1395 516 613
derek@harriscomms.com

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