NEW YORK, NY--(Marketwire - Oct 2, 2012) - G2, a top-five global marketing services agency, today announced the appointment of Harvey Kipnis as CEO, G2 USA. Kipnis will be based in New York and will assume a seat on G2 Worldwide's Global Management Board, reporting to Joe Celia, Chairman & CEO, G2 Worldwide.
"Harvey is one of the most seasoned and well-respected executives in our industry," said Celia. "He brings with him vast experience in advertising, direct marketing, digital communications, and shopper marketing. With his well-deserved reputation for building strong, long-lasting client relationships, Harvey is ideally suited to take the reins at G2 USA."
Kipnis most recently served as Regional Director at G2's WPP sister agency OgilvyOne North America. He previously served as Managing Director of OgilvyOne's flagship New York office, and as Chief Growth Officer for Ogilvy & Mather North America. Prior to joining Ogilvy in 2003, Kipnis spent 11 years at Digitas, first in its Boston office and then as President of its New York office. He is a graduate of Brandeis University and the Columbia University Graduate School of Journalism.
"I'm thrilled to be joining the G2 team," said Kipnis. "The agency has tremendous breadth and depth of resources, and a deeply talented staff oriented around driving measurable business results for clients. It's a great agency that has its best days ahead."
About G2 USA
G2 is a top-five brand activation agency that helps marketers Maximize Brand Commitment(SM). A part of the G2 Worldwide global network of companies, G2's multifaceted service offering brings together direct marketing, data analytics, shopper marketing, promotional marketing, experiential marketing, communications planning and digital/interactive marketing. G2 USA is headquartered in New York, and has offices in Chicago, Philadelphia and San Francisco. Clients include Adobe, Aetna, Heineken, Kraft, Liberty Mutual, Procter & Gamble, GlaxoSmithKline, and Waste Management. G2 USA is part of the WPP group (