CHARLOTTE, N.C.--(BUSINESS WIRE)--
The Haus™ Personal Vaporizer by Mistic®, maker of high quality, value-priced electronic cigarettes and vapor products, is now selling at more than 75 Walmart stores throughout Oklahoma.
Mistic announced last month that its Haus™ Personal Vaporizer will be available countrywide this spring, reaching 15,000 locations across multiple national retail chains, including Walmart, Circle K, The Pantry, H-E-B, Winn-Dixie and Bi-Lo.
“We have received lots of positive feedback from our customers asking us when and where they can purchase a Haus Personal Vaporizer,” said John Wiesehan Jr., CEO at Mistic. “Demand for tank-like systems like Haus continues to grow among retailers and consumers and we are thrilled that our personal vaporizer is now selling at Walmart stores in Oklahoma.”
Retailing for $19.97 at Walmart, the Haus Personal Vaporizer will be sold as a complete starter system, offering current adult smokers even more choices to switch to a unique alternative that minimizes many of the negative effects of traditional tobacco. Five distinct blends will be available to use with Haus, retailing at $6.97 at Walmart for a 10mL tamper- and child-proof, slow-drip bottle.
The introduction of the Haus Personal Vaporizer comes at a time when Mistic has become the best-selling brand of e-cigarettes at Walmart, based in part on data reported by Nielsen’s Brand Rank Report for the 13 weeks ending Nov. 23, 2013.
“We are one of the first brands to rollout a personal vaporizer at the national retail level,” said Wiesehan. “Our leadership position at Walmart and reputation for quality, taste and value enables us to successfully extend the Haus brand across mass merchandise, convenience, dollar store and grocery retail channels.”
Mistic® electronic cigarettes is a conscious-minded brand of high-quality vapor products, primarily sold through brick-and-mortar retail channels under the direction of its parent company, Ballantyne Brands. The company’s rechargeable and non-rechargeable e-cigarettes are sold in approximately 40,000 retail outlets across the U.S., including Walmart, Rite Aid Drug Stores, Kangaroo Express, Circle K, Winn Dixie/Bi-Lo and Food Lion, expanding to 80,000 stores with the introduction of its Haus™ Personal Vaporizer. Mistic continually works to provide customers with a more enjoyable alternative smoking experience at a price below its competitors and much less than that of traditional cigarettes. As the best-selling brand of e-cigarettes at Walmart, Mistic continues to be a leader within the e-cig category, ranking No. 2 in unit sales and No. 3 in dollar sales in XAOC channels, according to Nielsen C-Track Database and Wells Fargo Securities for the 2013 year ended September 28.
- Consumer Discretionary
- electronic cigarettes