Havas: Havas Media Launches Havas Media Ortega in the Philippines



Acclaimed industry leader Jos Ortega teams up with Hermie de Leon,Tonypet Sarmiento and Eduardo Mapa to lead 'Havas Media Ortega'

Havas Media, one of the world's fastest growing global media networks, hasmadefurther investments in its Philippines operations with the launch of HavasMediaOrtega. The group celebrates the launch alongside the announcement thatacclaimed advertising heavyweights have chosen to join this thriving team.

Lending his name to the new venture, the new Chairman and CEO, Jos Ortegais abrand guru for the APAC region. Ortega co-founded BBDO Guerrero Ortega,servedas CEO at JWT and is the co-founder and current Chairman of BrandLab.

Bringing the creative think tank of Collab to the mix is the new ChiefCollaborator Tonypet Sarmiento, an internationally recognised creative headwhohas consistently occupied Campaign Brief Asia's Regional Creative RankingsList.Joining them will be Hermie de Leon, an influential pillar of thePhilippinesmedia industry who was the former CEO of Omnicom Media Group before joiningHavas Media-MPG. Completing the team is digital maverick Eduardo Mapa, Jr.who,in addition to being a founding member of the Internet and Mobile MarketingAssociation of the Philippines, has led Media Contacts Philippines to wintheAraw Media Agency of the Year twice in a row.

The announcement follows the recent purchase of the mobile arm of digitalindustry leader Snapworx in January 2012 - now been rebranded as Mobext.HavasMedia's first successful operation Media Contacts boasts of a clientportfolioincluding Unilever, Citibank, Air Asia, Unilab and LBC. It has also beenawardedthe coveted media agency of the year for two consecutive years.

Havas Media Ortega integrates two of Havas Media's existing agencies in thePhilippines, MPG (global media communications network) and Media Contacts(partof Havas Digital's global award-winning interactive arm) with Collab, aswell asthe award winning Mobext brand, now the Philippines' biggest digital andmobilemarketing agencies. Havas Media Ortega will be the Philippines' first trulyfull-service media agency that is investing at scale across all of itscomponentservices.

Havas Media Ortega Chairman and CEO, Jos Ortega comments: "What attractedme to Havas Media is its growth record and entrepreneurialspirit. I felt it immediately when I first met the CEO Alfonso RodésVilà andVishnu Mohan. As a strategic planner, I am also impressed with the group'scommitment to thought leadership. Artemis is a breakthrough tool and HavasMedia's Meaningful Brands framework and analysis takes the lead in the nextgeneration business model. These are revolutionary ideas and I am lookingforward to being a part of these developments and new thinking".

Vishnu Mohan, CEO of Havas Media APAC adds: "The creation of thisheavyweight and inspirational team is a testimony to ourcommitment to the region and the strength of the existing teams who havedone sowell over the past two years. The digitalisation of media and convergenceoftechnology has created a totally new and constantly changing medialandscapethat requires new solutions. While many other organizations are broken intosilos that don't allow them to have a systemic view on communicationsactivity,Havas Media Ortega's new integrated structure allows the teams to workacrossboth disciplines and platforms to create deeper more meaningful campaignsforclients".

Alfonso Rodés Vilà, CEO of Havas Media concludes:"The move comes as part of a wider vision to build a strong and powerfulHavasMedia operation in the markets of the future -- and as one of the top tensocialmedia markets in the world and with a predicted double digit growth rate,thePhilippines is certainly one of these markets. We are proud of our teamsandtheir achievements and delighted that some of the country's leading gurushavechosen to join us".

About Havas

Havas (HAV.PA) is a global advertising andcommunicationsservices group. Headquartered in Paris, Havas operates through its twoBusinessUnits, Havas Worldwide and Havas Media, in order to optimizesynergies andfurther reinforce Havas' position as the most integrated of all of themajorholding companies. Havas Worldwide incorporates the Euro RSCG Worldwidenetwork(233 offices in 75 countries, including the Euro RSCG, Euro RSCG Life, EuroRSCG4D and Euro RSCG WW PR brands), the Arnold micronetwork (16 agenciesin 15countries on 5 continents) as well as other agencies with stronglocalidentities.

Havas Media operates in over 100 countries and incorporates the MPG,ArenaMedia, Havas Sports & Entertainment and Havas Digital networks. Amulticulturaland decentralized Group, Havas is present in more than 75 countriesthrough itsnetworks of agencies and contractual affiliations. The Group offers abroadrange of communications services, including traditional advertising,directmarketing, media planning and buying, corporate communications, salespromotion,design, human resources, sports marketing, multimedia interactivecommunicationsand public relations. Havas employs approximately 15,000 people.Furtherinformation about Havas is available on the company's website:www.havas.com

About Havas Media Ortega

Havas Media Ortega is the first and only full-service media agencyprovidingend-to-end solutions in the Philippines. Havas Media Ortega does not onlyofferthe most complete and cohesive set of media services in the Philippines, italsoaspires to provide clients work that is best in class in all the mediaserviceson offer.

Havas Media Ortega integrates MPG (part of Havas Media's global mediacommunications network), Media Contacts (part of Havas Digital's globalaward-winning interactive arm) Mobext (from the award winning mobile network) andCollab, a creative think tank in Manila.

About Havas Media

Havas Media, the global media network of Havas, is one of the world'sfastestgrowing media groups having grown from 10 markets in 1999 to 122 markets in2012.

Havas Media services its clients through a portfolio of specialist globalnetworks and agencies. The group is organised to maximise local marketdynamicswhilst leveraging the extensive global insight and strategic support underitsMeaningful Brands framework and analysis.

The companies within Havas Media include: MPG (Havas Media's global mediacommunications network), Arena Media (Havas Media's tailor-madecommunicationsnetwork), Havas Digital (Havas Media's global interactive network) andHavasSports & Entertainment (Havas Media's global sports and entertainmentcommunication network).

Further information can be found at www.havasmedia.com

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Source: HAVAS via Thomson Reuters ONE[HUG#1610647]

Lorella Gessa
Communications Director, Havas Group
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Asiya Bakht
Director, Marketing Communications, Havas Media APAC
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Aurélie Jolion
Director of Investor Relations, Havas Group
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