CHICAGO, May 29, 2014 /PRNewswire/ -- Havas Worldwide Chicago announced today two changes to its senior leadership team. Joy Schwartz is taking on the new role of President, Performance Marketing, North America, and Paul Marobella has been named President, Havas Chicago Group.
Schwartz, a 20-year veteran of the marketing industry and a judge at the 2014 Cannes Lions, has served as Co-President at Havas Worldwide's Chicago agency since 2009, most recently overseeing and growing the Citi account. In her new role, Schwartz will be responsible for building and advancing the performance marketing discipline across Havas Worldwide North America, and will work to identify new areas of growth and innovation in direct and other aspects of performance marketing. She will report to Havas Worldwide Global CEO Andrew Benett.
As Schwartz expands her performance marketing responsibilities in North America, Paul Marobella will be taking on additional responsibility for the day-to-day leadership and operations of the Chicago agency as well as Havas Chicago Group, including Havas Discovery, a data-driven digital CRM agency; Havas Impact, a brand experience and events agency; Palm + Havas Chicago, a boutique brand agency; and Havas Latino, an integrated multi-cultural marketing practice. Marobella previously served as Havas WW Chicago's Chief Digital Officer and functional lead for data and CRM for Havas WW North America. Marobella's career spans more than two decades—in Chicago, Boston and New York—and combines digital, brand, data and CRM expertise developed while working on some of the world's leading brands.
Jason Peterson will continue in the role of Chief Creative Officer, Havas Worldwide Chicago, and Co-Chief Creative Officer, Havas Worldwide North America, focusing on driving innovative thinking across creative and new business, and delivering on the new integrated agency of the future. Peterson also leads the complete rebuilding and redesign of the agency's downtown office, slated for completion this fall.
"Havas Worldwide Chicago has a tremendous amount of positive momentum, thanks in no small part to the vision and dedication of the Executive Leadership Team," Benett said. "These appointments capitalize on the recent successes while optimizing the agency's structure for further growth opportunities for our clients and our agency."
About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide network is made up of 11,000 employees in 316 offices in 120 cities and 75 countries, and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Lacoste, Merck, Mondelez International, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, and Sanofi. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).
Global Communications Director
- Investment & Company Information
- Havas Worldwide