MEMPHIS, Tenn.--(BUSINESS WIRE)--
Terminix, the world’s largest termite and pest control company, has awarded its creative business to Havas Worldwide Chicago and Hawkeye Dallas. The Memphis-based company’s decision came after a handful of finalists emerged following an extensive review. Havas will be responsible for branding, TV, and print. Hawkeye will lead on digital and direct marketing .
“We were determined to select best-in-class partners who could combine great strategic thinking, multi-channel execution and a passion for our business,” said Kevin Kowalski, Terminix, chief marketing officer. “We are very pleased to have found Havas and Hawkeye.”
“The more we learned about the brand and unique culture at Terminix, the more we knew it was a perfect fit,” said Jason Peterson, chief creative officer and co-president of Havas Worldwide Chicago. “We both are incredibly competitive and will stop at nothing to deliver for customers and clients – that was the key to unlocking brand-building creative that captured their imagination. We’re looking forward to a long-standing partnership with Terminix.”
Steve Dapper, founder and chairman of Hawkeye indicated, “With 3 million customers worldwide, Terminix is already a category leader. Now, we are eager to apply innovative digital/direct solutions to broaden their base of enthusiastic customers.”
The first new creative execution of work for Terminix, a ServiceMaster brand, is expected to debut early in 2014.
Terminix is the world’s largest pest control provider. Headquartered in Memphis, Tenn., Terminix services approximately 3 million residential and commercial customers in 47 states and 14 countries. Terminix provides pest control services and protection against termites, rodents and other pests threatening human health and/or safety. Terminix is a business unit of The ServiceMaster Company, one of the world's largest residential and commercial service networks. The company’s brands include Terminix, TruGreen, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec. To learn more about Terminix, visit www.Terminix.com.
About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide network is made up of 11,000 employees in 316 offices in 120 cities and 75 countries, and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Lacoste, Merck, Mondelēz International, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).
Hawkeye is a leading, integrated/digital agency network. Hawkeye serves Fortune 500 companies and strong brands, including American Airlines, Anheuser-Busch, BASF, Gannett, Magnolia/Best Buy, Microsoft, The North Face and many others in both B2C and B2B. The agency leverages data/analytics, strategic insights, progressive technologies and creative innovation to develop solutions that drive brand affinity and business success through direct, digital, event, and channel marketing activities. For more information about Hawkeye, visit www.hawkeyeww.com or call 214-659.5661.
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