HealthPass New York Expands Health Insurance Options for NYC Small Businesses with Addition of Easy Choice Health Plan of New York

PR Newswire

NEW YORK, July 29, 2013 /PRNewswire/ -- HealthPass New York, an independent, not-for-profit, commercial health insurance exchange for small businesses, today announced that it has expanded the number of health benefit options for New York City small employers with the addition of Easy Choice Health Plan of New York. The partnership with Easy Choice, a New York State licensed Health Maintenance Organization (HMO), expands the number of health insurance carrier choices and plan options through the HealthPass platform.   

HealthPass will offer six Easy Choice HMO plans to eligible employers who employ between two and 50 employees.  Employees must be employed or reside in one of the city's five boroughs to be eligible to enroll in an Easy Choice plan.

Under the agreement, small employers and their employees can begin enrolling in Easy Choice plans on October 1, 2013 for coverage that would take effect immediately. The six HMO options provide a variety of plan design choices providing rich in-network benefit coverage options, as well as specialist visits without referral.  An added advantage of Easy Choice is its partnership with AMG Medical Group throughout New York City and Nassau County.  At AMG Medical Group, Easy Choice members receive various concierge services including preventive care, x-rays and EKGs without having to pay a deductible or co-pay. 

"The addition of Easy Choice to our menu of health insurance options comes at an ideal time for thousands of small New York City business searching for affordable, quality health insurance for their employees," said Vincent Ashton, President and CEO of HealthPass New York.  "Our partnership with Easy Choice demonstrates the commitment that both organizations have to helping employers acquire cost-effective healthcare coverage.  We are pleased to make Easy Choice health insurance plans available to our clients."

"We are very impressed with HealthPass' long-standing commitment to helping small businesses have access to the best health insurance coverage for their employees and families.  We recognize the importance of giving New York City's small employers choice and are delighted to be part of their health insurance offerings," said William Campbell, Senior Vice President of Sales at Easy Choice Health Plan of New York.

For more information about the Easy Choice health insurance options offered through HealthPass New York, visit

About HealthPass New York
HealthPass New York is an independent, not-for-profit, commercial health insurance exchange offering small businesses and sole proprietors in the New York metropolitan area quality, affordable, and flexible healthcare coverage. Since 1999, the HealthPass model has empowered employees to individually choose their benefits based upon their unique needs and budgets.  Employees select from a menu of options through four leading carriers, with choices including medical, dental, vision and life & disability coverage. Employers benefit from the extensive support provided by the HealthPass team including COBRA Administration, member-claims advocacy, a streamlined administrative process and world-class customer service. HealthPass serves small businesses in the 14 downstate counties of New York.  For more information, please visit

About Easy Choice Health Plan of New York

Easy Choice Health Plan of New York is a New York State Licensed HMO that was founded by 12 New York City Physicians. The Health Plan's central goal is to advance the cost-effective delivery of high quality healthcare to New Yorkers by harnessing the skill, experience and knowledge of local practicing physicians and other healthcare professionals at every step of the healthcare management and delivery process. The plan seeks to recreate the patient-physician partnership while delivering affordable health insurance alternatives to New York City residents and businesses.


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