DraftFCB president/CEO Laurence Boschetto is looking outside his agency for a new chief creative officer in the New York office, a source tell us, with the intention that the candidate eventually succeed him atop the agency.
The agency did not respond to a request for comment.
Although DraftFCB won the SeaWorld account and part of Fidelity's direct marketing business this year, it hasn't nailed the kind of gigantic accounts needed to replace the losses of S.C. Johnson or MillerCoors.
To add insult to injury, Mondelez said it would pit DraftFCB against Wieden + Kennedy for the 2013 Oreo Super Bowl ad assignment. DraftFCB has done well-regarded work on that business this year.
One obvious problem: Bringing in someone from outside implies that the internal candidates aren't cutting the mustard.
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- Laurence Boschetto