Heartland Payment Systems(R) Begins Lincoln, Neb., Recruitment Campaign

Marketwired

PRINCETON, NJ--(Marketwire -07/26/12)- Heartland Payment Systems (HPY), one of the nation's largest payments processors and a FORTUNE 1000 company, today launched a targeted recruitment and merchant education and awareness building campaign (www.heartlandlincoln.com) focused exclusively on the Lincoln, Neb., market. Over the next six weeks Heartland will invest heavily in print, transit, television and radio advertisements, billboards, digital marketing, social media, public relations and more in an effort to help recruit, hire and build its local sales force, as well as to educate local merchants on ways they can save money.

At the heart of the campaign is Heartland's goal to bring employment opportunities to qualified sales professionals in the Lincoln region, which features a highly educated workforce. Heartland will fill a to-be-determined number of jobs based on the quality of candidates who apply for the open sales positions.

Once hired, this sales team will then carry on Heartland's awareness building by meeting with local area merchants, schools and colleges to discuss ways in which they can save money through Heartland's credit/debit/prepaid card processing, loyalty marketing, payroll, campus and school solutions, end-to-end encryption technology designed to protect cardholder data, and other business solutions.

"Lincoln represents a promising market for expanding our local sales force and educating business owners, as it has superior growth potential in terms of a highly educated workforce, a vast assortment of merchants and education institutions, and more," said long-time Lincoln resident and Doane College graduate Larissa C. Codr, territory (sales) manager for Heartland Payment Systems. "As the president of the American Business Women's Association Lincoln chapter, I think this recruitment and education campaign will be great for Lincoln area professionals and businesses."

For more information, visit www.heartlandlincoln.com or call 1-866-435-0066.

About Heartland Payment Systems
Heartland Payment Systems, Inc. (HPY), the sixth largest payments processor in the United States, delivers credit/debit/prepaid card processing, loyalty marketing services, payroll and related business solutions to more than 250,000 business locations nationwide. A FORTUNE 1000 company, Heartland is the founding supporter of The Merchant Bill of Rights, (www.merchantbillofrights.org), a public advocacy initiative that educates merchants about fair credit and debit card processing practices. The company is also a leader in the development of end-to-end encryption technology designed to protect cardholder data, rendering it useless to cybercriminals. For more detailed information, visit www.HeartlandPaymentSystems.com or follow the company on Twitter @HeartlandHPY and Facebook at facebook.com/HeartlandHPY.

Forward-looking Statements
This press release contains statements of a forward-looking nature which represent our management's beliefs and assumptions concerning future events. Forward-looking statements involve risks, uncertainties and assumptions and are based on information currently available to us. Actual results may differ materially from those expressed in the forward-looking statements due to many factors, including risks and additional factors that are described in the Company's Securities and Exchange Commission filings, including but not limited to the Company's annual report on Form 10-K for the year ended December 31, 2011. We undertake no obligation to update any forward-looking statements to reflect events or circumstances that may arise after the date of this release.

Contact:
Media
Michael J. LaCosta
Director of Public Relations
Heartland Payment Systems
1-888-798-3131, ex. 2245
michael.lacosta@e-hps.com
Leanne Scott Brown
Vault Communications
610-455-2742
LBrown@VaultCommunications.com

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