Everyone ignores the ads on Facebook, right?
Wrong. This visual heatmap of where users actually look when they look at Facebook shows that "Page Post Ads" — which are the new ads that show up inside a users' news feed, rather than in display boxes at the side of the page — are 200 percent more likely to be seen than standard ads.
Virtually every single ad gets seen by Facebook users, reports EyeTrackShop, a market research company that studies where people actually look when they look at ads:
... the Facebook Page Post Ad attracts 92% of the users’ gaze, which is more than 200% higher visibility compared to the Facebook Standard Ad, which only 46% of the users see.
Other visual performance studies executed by EyeTrackShop have shown that up to 50% of all online ads impressions are never looked at.
ETS concludes that Page Post Ads are cheap at the price (click to enlarge):
Disclosure: The author owns Facebook stock.
More From Business Insider
- Facebook Marketing Firm Spruce Media Lays Off 20 People
- Advertisers Are Complaining That Facebook Doesn't Follow Privacy Standards
- Fox News' Facebook Page Gets More Comments Than Any Other In 2012
- Arts & Entertainment