Here's The Real Reason Obama And Romney Are Airing Ads In Minnesota

Business Insider

Romney campaign adviser Eric Fehrnstrom said Friday that he believes the presidential race is tied in Minnesota, explaining to reporters the logic behind the campaign's fresh new ad purchases in the state

NBC News reporter Garrett Haake, who is embedded with the Romney campaign, tweets: 

Curiously, the Obama campaign responded to Romney's new ad launch by announcing its own media buy in Minnesota, Real Clear Politics' Scott Conroy reported.

So, is Minnesota in play?

No, no, and no. Obama leads by an average of 7.4 points in public polling of the state, and all of the recent polls put Obama way outside the margin of error.

Sure, that 7.4-point edge is slimmer than his 10-point margin of victory in the 2008 election. But the real reason the campaigns are going up in Minnesota is because the Minneapolis and St. Paul media markets reach viewers in Wisconsin and Iowa — two crucial swing states that are in play this year. 

(Running ads in states that neighbor battlegrounds is not unusual. The Romney campaign also began buying ads in the Boston market this week. Massachusetts certainly is not in play — New Hampshire, the swing state, is the target.)

Wisconsin pollster Charles Franklin told Business Insider that the specific targets for the Romney campaign are likely Douglas, St. Croix and Pierce counties in Wisconsin. The Minneapolis ads signal that the Republican nominee thinks he has a legitimate shot at winning Wisconsin by cutting into Obama's margins in two counties that the incumbent won in 2008 (Douglas, Pierce) and upping Romney's votes in St. Croix, which John McCain won by a razor-thin margin. 

Now see that ad that's killing Romney in Wisconsin >



More From Business Insider
View Comments