Here's How The World Uses Gold

Steven Perlberg
October 14, 2013

The global gold supply reached 4,477 tonnes in 2012, with the gross value added (GVA) of the entire market estimated to be in excess of $210 billion, according to a new report from PwC.

But who actually holds the shiny yellow metal?

Take a look at this chart from the report showing global gold demand in 2012. Central bank purchases accounted for 12% of demand, while individuals' coin and bar purchases accounted for 29%. Jewellery had the largest share, at 43% last year.

gold demand 2012
gold demand 2012

PwC/World Gold Council



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