HGTV-Style Home Makeovers Coming to Bay Area

PR Newswire

SAN FRANCISCO, Sept. 3, 2014 /PRNewswire/ -- HGTV star Beau Eckstein, is making his winning Flip It to Win It profit-enhancing formula and hands-on talents available to home sellers in the entire Bay Area. His new local venture called "Market Ready Plus" combines the forces of top designers, contractors, market analysts, and real estate professionals to maximize the market value and decrease the selling time of practically any home – and with no out-of-pocket costs to the homeowner.

"We provide everything," says Eckstein, "the expertise, the work, and even the money to make a home Market Ready. The homeowner just has to stand back and watch the value of his property increase. It's a turnkey solution for getting top dollar for your home, estate, or rental property."

While the company may take on some smaller cosmetic projects, Eckstein expects the average renovation budget to run from $50,000 to $150,000.

"People don't generally think in terms of 'fixing and flipping' their own home when it's time to sell, but in the red-hot San Francisco market there's no reason to leave money on the table. They are already lined up clients for a pre-Labor Day launch," he says.

"Our strategy is to make all the changes possible that will increase a home's value," Eckstein says. That may include such projects as building additions and finishing basements to add finished square footage, bedrooms, and extra bathrooms. Transforming kitchens with high-end appliances and designer finishes and even opening up the floor plan are also likely to be frequent areas of improvement that Market Ready Plus will take on.

"Hardwood floors, luxury en suite bathrooms, landscaping, roofs, driveways – whatever it takes to get top dollar, that's what we will do," Eckstein says. "If 100 grand of updates will add 200 grand to the selling price, you'd have to be crazy to leave that money on the table. The market in this area is hot, and most properties can handle the added value without pricing themselves out of the market. If an update won't increase value or speed up market time, we won't do it."

A real estate professional since 1999, Eckstein has been involved in every aspect of the industry from traditional sales to invest-and-hold, flipping, mortgage banking, and private money lending. He has also established solid connections with top designers, contractors, builders, and more. The startup company expects to have six renovation crews in place by the end of the year, adding perhaps two more teams every month through fiscal 2015. 

"We do have some basic requirements for our clients," Eckstein says, "but there are a lot of solid people out there who don't have 50 thousand dollars laying around to pay for a rehab that will make their home worth another 150 thousand or more. That's where we can help. You might call us a concierge or boutique real estate service, I suppose. The only thing I can tell you for sure: There's never been anything like Market Ready Plus and it's going to revolutionize home selling in the Bay area."

To see a commercial for Market Ready Plus, go to http://youtu.be/QX6UhV5ZkWM

For information go to http://marketreadyplus.com/ or call 415-569-0000.

Contact
Beau Eckstein
415-569-0000

View Comments (0)