Late last year, Wendy's debuted a new logo, its first for 29 years, and a new ad campaign from Publicis Kaplan Thaler.
The new look dumped the boxy old Western lettering the restaurant chain used to have in favor of a more modern take on the Wendy icon and a breezy handwritten typeface.
But since the new brand was rolled out nationally in March of this year, some people have noticed a "hidden" or subliminal message in the new logo. See if you can spot it. Below, we'll tell you what you're supposed to be looking at:
The "hidden" part? The word "Mom" can be found in Wendy's ruffled collar. The word pops out in one-color versions of the logo, which are used on Wendy's styrofoam cups:
There is no indication as to whether the subliminal lettering was deliberate or accidental. The old logo also featured a ruffled collar, so that part is not new:
A Wendy's spokesperson told Business Insider, " We are aware of this and find it interesting that it appears our Wendy cameo has 'mom' on her ruffled collar. We can assure you it was unintentional."
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