Hipcricket Accelerates Lead in Applied Analytics With Additions to Engineering Leadership Team

New Hires Enrich Mobile Engagement Company's Data and Analytics Capabilities

Marketwired

KIRKLAND, WA--(Marketwired - Jun 6, 2013) - Hipcricket®, Inc. ("Hipcricket"), the one-stop mobile advertising and marketing company and subsidiary of Augme® Technologies, Inc. (OTCQB: AUGT) (or "Augme"), today announced that the hiring of David Hostetter, senior vice president of engineering and Tony Kippen, vice president analytics.

Hostetter brings over 20 years of experience deploying data driven emerging technologies to lower costs and drive higher profits for businesses to Hipcricket's engineering organization. Most recently he was the CTO for Fabric Worldwide, a WPP funded technology company that productizes and packages big data into meaningful, ROI driven marketer solutions. At Fabric, Hostetter managed a globally distributed team that built a digital marketing operation system (DMOS). Prior to Fabric Worldwide, David spent decades at the forefront of big data, digital media, and machine scalability at multiple positions with various companies including: EVP/CTO for Loudeye (acquired by Nokia), VP of Engineering for MOD Systems (backed by Toshiba and NCR) and over 11 years at Microsoft, where he spearheaded and patented some of their most innovative offerings around metadata and applied analytics.

Kippen is charged with empowering Hipcricket's analytics initiatives. An acknowledged leader in applied analytics, Kippen's groundbreaking work at Avenue A Razorfish (aQuantive) in the early 2000s paved the way for today's big data revolution by developing the technologies and business processes to capture, apply, and optimize discrete data elements to enhance digital consumer engagement. Kippen's 15 years of technology innovation includes leadership positions and engagements on several continents with Microsoft, HP, Megode, Locus, MRG, Efinancial, and many others.

"The collection, analysis, and application of data to enhance the relevance and ROI of a mobile engagement is the single biggest value add in the mobile ecosystem, both today and for the foreseeable future," said Ivan Braiker, CEO of Hipcricket. "Hiring proven technology executives of the caliber of David and Tony, who have decades of innovation at the nexus of technology and applied data, illustrates the strength of our position in the market and our absolute commitment to providing our clients with mobile engagement solutions which fully capture the value of each and every consumer mobile engagement."

About Hipcricket
Hipcricket provides a unified mobile engagement platform that drives awareness, sales, and loyalty. The AD LIFE platform has been used by internationally recognized brands and agencies to power over 250,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media, and branded apps. Hipcricket, Inc., is a wholly owned subsidiary of Augme Technologies, Inc. (OTCQB: AUGT) and is headquartered in Kirkland, WA. Visit www.hipcricket.com for more information.

Contact:
Hipcricket Media
Adam Curtis
Abel Communications
adam@abelcommunications.com
(410) 843-3822

Investor Relations
James Carbonara
Hayden IR
james@haydenir.com
ir@augme.com
(646) 755-7412
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