KIRKLAND, WA--(Marketwired - Aug 15, 2013) - Hipcricket®, Inc. ("Hipcricket"), the one-stop mobile advertising and marketing subsidiary of Augme® Technologies, Inc. (
With over 30 years of experience, Braiker is an authority on mobile and Hispanic audiences. Under his leadership, Hipcricket launched the first Hispanic mobile marketing network in 2008 and has since completed thousands of successful mobile marketing and advertising campaigns targeted to Hispanic consumers.
Hispanic consumers are a growing and influential demographic within the American market. With an estimated population of 52 million in the U.S., Hispanics represent the nation's largest minority segment. According to Nielsen, the buying power of Hispanics and Latinos will grow 50 percent to $1.5 trillion by 2015.
"Companies that overlook the role mobile can play in marketing to a Hispanic demographic are at a competitive disadvantage," said Braiker. "This is the youngest average demographic in the U.S. As the data shows, younger consumers are more likely to be early adopters of mobile technologies. And as a whole, Hispanics are 20% more likely to own a smartphone than an average mobile subscriber, according to Comscore."
The CEO's Summit seeks to share a broader knowledge of industry best practices to meet the demands of an increasingly mobile and elusive target audience. The one-day networking event will feature panels discussing best practices for new technologies, case studies on adapting media to the digital space and efforts to promote and support Latin American arts and culture. Panels will also feature discussions on best practices for training, recruiting and retaining the best talent for marketing, advertising, new media, public relations and technology.
To learn more about the CEO's Summit or to register to attend, please visit http://www.latinvision.com/conference/home/.
Hipcricket provides a unified mobile engagement platform that drives awareness, sales and loyalty. The AD LIFE® platform has been used by internationally recognized brands and agencies to power over 250,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket, Inc., is a wholly owned subsidiary of Augme Technologies, Inc. (
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