Hipcricket Executives to Speak at South by Southwest (SXSW)

Sessions on Mobile's Role in Marketing Mix Will Include Discussion From Hipcricket Client Ford

Marketwired

NEW YORK, NY--(Marketwire - Mar 5, 2013) - Hipcricket®, Inc. ("Hipcricket"), the one-stop mobile advertising and marketing subsidiary of Augme® Technologies, Inc. (OTCQB: AUGT) (or "Augme"), announced today two of its executives will speak on panels March 8 at South by Southwest (SXSW), an annual film, music and interactive festival and conference in Austin, Texas.

Doug Stovall, Executive Vice President, Sales and Services, will discuss how new media is changing the face of advertising and how marketers are keeping up. The session, called Building the Right Message for the Interface, will be held from 5-6 p.m. CST.

Glenn Stansbury, Vice President of Sales, will participate in a 2-3 p.m. CST panel called Using Emerging Technologies to Reach Your Audience.

The event, conducted by ad agency and Hipcricket partner Team Detroit, will also feature a presentation from Hipcricket and Team Detroit client Ford on how the automaker is using global trends and scenario planning to prepare for the future.

The location of the sessions is Wanderlust Yoga Studio, 206 East 4th Street, Austin, TX.

"We're thrilled to be sharing our thoughts and the stage with such great company," said Stovall. "Together, we are bringing innovative mobile programs to consumers that are driving sales and loyalty. This event surely will bring some lively discussion and great learnings from all panelists and attendees."

About Hipcricket
Hipcricket, Inc., a wholly-owned subsidiary of Augme Technologies, Inc. (OTCQB: AUGT), is the one-stop mobile advertising and marketing company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket's customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket's proven technology, strategic and marketing services and experienced account management teams have provided measurable success to a broad range of national and regional brand-name leaders (e.g., Macy's, MillerCoors, Clear Channel) across an industry-leading 250,000+ campaigns. The company has also created the first comprehensive mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.

Hipcricket is based in New York, with operations in Seattle, Dallas, Chicago, Atlanta, Los Angeles, San Francisco and Miami.

Contact:
Public Relations
pr@hipcricket.com

Investor Relations
James Carbonara
Hayden IR
(646) 755-7412
james@haydenir.com or ir@augme.com
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