KIRKLAND, WA--(Marketwired - Aug 6, 2013) - Employees of Hipcricket®, Inc. ("Hipcricket"), the one-stop mobile advertising and marketing company and subsidiary of Augme® Technologies, Inc. (
"We are investing in their and Hipcricket's future," said Doug Stovall, COO of Hipcricket. "These students are the next generation of marketing and advertising leaders. With the knowledge they learn from us, these students are ready to hit the ground running upon graduation. This in turn improves the caliber of candidates who can help Hipcricket grow, innovate, and maintain a market leadership position."
Hipcricket employees are teaching students at University of Washington, New York University, and Fordham University the skills needed to develop and execute mobile and digital marketing and advertising campaigns.
Philippe Poutonnet, vice president of marketing, is on the advisory board and a guest speaker for the Certificate of Mobile Business Strategy at the University of Washington. Poutonnet's combination of mobile analyst and agency experience gives him unique insight to help guide course design and keep the program current with emerging business trends.
Guy Borgford, senior director of brand innovation, is also an instructor for the University of Washington certificate program. This fall semester, Borgford will teach a section dedicated to mobile marketing. He brings 20 years of real-world digital experience to classroom topics such as creating a mobile marketing and advertising blueprint for success, the mobile marketing mix, mobile tactics, mobile advertising, acquisition models, defining KPIs and ROI and implementing consumer engagement programs from awareness through loyalty and brand advocacy.
Derek Wiggins, vice president of sales, teaches mobile advertising and marketing at both New York University and Fordham University. Discussions cover all facets of the mobile landscape including mobile media, mobile applications, mobile web and messaging as well as creative, function and ideation. The over arching approach is to examine how a horizontal mobile strategy can harness the power of effectively reaching the consumer on the go.
"It's a testament to Hipcricket's talent pool that such prestigious universities selected our employees to teach their students," said Stovall. "To teach a discipline that is changing daily takes great knowledge and creativity. Philippe, Guy, and Derek are all dedicated to improving our industry with the highest level of service to their clients and students. I wish I had instructors with their level of expertise."
Hipcricket provides a unified mobile engagement platform that drives awareness, sales and loyalty. The AD LIFE® platform has been used by internationally recognized brands and agencies to power over 250,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket, Inc., is a wholly owned subsidiary of Augme Technologies, Inc. (