Hipcricket Named Finalist for 2013 Mobile Excellence Award in Mobile Social Awareness Category

Text-to-Donate Campaign Honored Among Record Breaking Number of Entries From Around the Globe

Marketwired

KIRKLAND, WA--(Marketwired - Sep 4, 2013) - Hipcricket®, Inc., (OTCBB: HIPP) (OTCQB: HIPP) ("Hipcricket" or the "Company") the one-stop mobile advertising and marketing company, today announced that a text-to-donate campaign it designed and implemented in conjunction with Griffin Communications and the Mobile Giving Foundation is a finalist in the Mobile Social Awareness category in the prestigious 2013 Mobile Excellence Awards. The awards ceremony will take place October 23rd at the Ritz Carlton in Marina Del Rey, Calif.

The Hipcricket nominated campaign, executed for the Regional Food Bank of Oklahoma, in just a few weeks raised more than $300,000 to help those affected by the tornadoes in Oklahoma.

Hipcricket's position as a finalist in the "Mobile Social Awareness" category marks a significant milestone for the Company. Hipcricket's AD LIFE® platform has been put to work in an industry-leading 250,000 campaigns for brands, agencies and media properties. Hipcricket has provided services to internationally recognized brands such as MillerCoors, Nissan and Clear Channel. Hipcricket helps brands capitalize on the growth of mobile with superior technology, analytics, and insight using every mobile channel, including SMS, mobile Web sites, permission-based advertising networks and branded apps.

"We're honored that both Hipcricket and our customers have been acknowledged as a finalist by the Mobile Excellence Awards program," said Doug Stovall, Hipcricket chief operating officer. "Mobile engagement can create big wins for both businesses and charities. We are proud that our efforts, as well as those of our clients including Griffin Communication, are recognized by the industry for their outstanding success and helped raised money for those in need."

About Hipcricket
Hipcricket, Inc. (OTCBB: HIPP) (OTCQB: HIPP), formerly Augme Technologies, Inc., provides a unified mobile engagement platform that drives awareness, sales and loyalty. The AD LIFE® platform has been used by internationally recognized brands and agencies to power over 250,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket, Inc. is headquartered in Kirkland, Wash. For additional Hipcricket news and information, please visit www.hipcricket.com or text "NEWS" to 24474.

Hipcricket®, Augme Technologies™, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Hipcricket and Augme logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-13.

Forward-Looking Statements
This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in ourForm 10-K for the year ended February 28, 2013, and more recent reports filed with the SEC. We undertake no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.

Contact:
Hipcricket Media
Adam Curtis
Abel Communications
adam@abelcommunications.com
(443) 869-2197 ext. 142

Investor Relations
James Carbonara
Hayden IR
(646)755-7412
james@haydenir.com
ir@hipcricket.com
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