Hipcricket Named One of Washington's Best Workplaces by Puget Sound Business Journal

2014 Finalists Honored and Winners Announced at Special Event on August 14

Marketwired

BELLEVUE, WA--(Marketwired - Jun 18, 2014) - Hipcricket, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and analytics, was named a finalist for the Puget Sound Business Journal's 2014 Washington's Best Workplaces awards.

The program was launched in 2007 to identify and recognize best practices in the hiring and retention of great people. After an extensive and rigorous process, which included the completion of surveys by nominee-company employees, workplaces in four categories were identified as Washington's best based on their various employee benefits, leadership, culture and work/life balance philosophies.

"We're delighted to be recognized as a 'Best Workplace' finalist," said Doug Stovall, president and chief operating officer at Hipcricket. "Our employees are the key to Hipcricket's continued momentum and success. We've built a culture that rewards and honors people who work hard and contribute to our success. We are proud that the Puget Sound Business Journal recognizes that."

The finalists will be celebrated at a one-of-a-kind awards event at Safeco Field on August 14. Honorees and the public alike are invited to celebrate the workplace accomplishments of these companies from 4:30 p.m. to 8:00 p.m. The celebration will include ballpark food and drink, walking the bases, games, and an awards ceremony.

About Hipcricket
Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE® platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. For additional Hipcricket news and information, visit www.hipcricket.com or text "NEWS" to 24474.

Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-14.

About Puget Sound Business Journal
The Business Journal is the region's premier source of business information, serving an unparalleled audience of business and community leaders. In addition to the weekly newspaper, the Business Journal provides daily updates via its web site and email alerts. The company also plays a vital role in bringing the area's leadership community together by hosting a wide variety of events throughout the year, from the Washington's Best Workplaces event at Safeco Field to the annual 100 Fastest Growing Companies celebration to the Women of Influence awards event. Puget Sound Business Journal is a unit of American City Business Journals, which provides business coverage in 43 local markets throughout the United States. Visit Puget Sound Business Journal on the web at www.pugetsoundbusinessjournal.com.

Important Cautions Regarding Forward-Looking Statements
This press release contains forward-looking statements regarding future events and our future financial performance. All statements other than present and historical facts contained in this release, including any statements regarding our plans for future operations, anticipated future financial position, anticipated results of operations, financing plans, business strategy, competitive position, opportunities for growth and industry trends, are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control. Our actual results, performance, or achievements may differ materially from those projected or assumed in any of the forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include, among others: overall economic and business conditions; the demand for our products and services; competitive factors in our industry; the emergence of new technologies; our cash position; the availability of funding sources; the strength of our intellectual property portfolio; and changes in government regulations in our industry. A more detailed discussion of these factors is set forth in our annual report on Form 10-K for the year ended February 28, 2014 and other reports filed with the U.S. Securities and Exchange Commission. The Company does not intend, and undertakes no duty, to update any forward-looking statement to reflect future events or circumstances.

Contact:
Hipcricket Media Contact
Andrea Mocherman
Hipcricket
(425) 449-4283
amocherman@hipcricket.com

Investor Relations Contact
Matt Glover or Michael Koehler
Liolios Group, Inc.
(949) 574-3860
HIPP@liolios.com
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