Hipcricket Partners With Mondelez International and Google to Build Mobile Websites for Multiple Global Brands

Consumer-Focused Sites Will Offer Mobile-First Experience and Expand Mondelez International's Mobile Presence

Marketwired

KIRKLAND, WA--(Marketwired - Oct 8, 2013) - Hipcricket®, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the one-stop mobile advertising and marketing company, today announced it is working with Mondelēz International and Google as part of their previously announced mobile-only media deal to design and build a series of consumer-focused, mobile optimized websites for multiple Mondelēz International brands such as Chips Ahoy!, Oreo, Wheat Thins, Milka and Tassimo.

These websites will serve as post-click consumer destinations for Mondelēz International's global mobile advertising campaign with Google search and display ads. The websites span six continents and are developed in more than 10 different languages.

"We are truly impressed by Hipcricket's mobile-first approach, customer service and mobile expertise," said Ed Kaczmarek, director of innovation and emerging technology at Mondelēz International. "Hipcricket offered a superior solution that will help us create engaging mobile sites for our brands around the world."

According to a 2013 Cisco survey, 48 percent of shoppers use or would like to use their mobile devices for in-store shopping. To capitalize on this opportunity, it is important for companies to provide relevant and timely information via a mobile optimized site.

To best connect Mondelēz International brands to the mobile consumer, Hipcricket will build out mobile-optimized website templates that can be customized for appropriate product information and social sharing, among other features. Each site will also be designed to be indigenous to the consumer's country, language and handset. This helps streamline the path to purchase and delivers more relevant content faster.

"Our overall objective is to provide a mobile-first customer experience," said Doug Stovall, Hipcricket's chief operating officer. "Mobile is a perfect platform for a consumer package goods company like Mondelēz International. Mobile is a critical component on the path to purchase. By building these mobile websites in native languages and having them optimized with handsets popular in that geographic location, Hipcricket is helping a global company expand more deeply into international markets."

About Hipcricket
Hipcricket, Inc. (OTCBB: HIPP) (OTCQB: HIPP), formerly Augme Technologies, Inc., provides a unified mobile engagement platform that drives awareness, sales and loyalty. The AD LIFE® platform has been used by internationally recognized brands and agencies to power over 250,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket, Inc. is headquartered in Kirkland, Wash. For additional Hipcricket news and information, please visit www.hipcricket.com or text "NEWS" to 24474.

Hipcricket®, Augme Technologies™, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Hipcricket and Augme logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-13.

Forward-Looking Statements
This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K for the year ended February 28, 2013, and more recent reports filed with the SEC. We undertake no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.

Contact:
Hipcricket Media
Adam Curtis
Abel Communications
adam@abelcommunications.com
(443) 869-2197 ext. 142

Investor Relations
James Carbonara
Hayden IR
james@haydenir.com
ir@hipcricket.com
(646) 755-7412

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