Hipcricket Reduces Mobile Checkout Times for MGM Resorts International to Mere Seconds

Mobile Checkout Also Grows Mobile Club Membership at Multiple Properties

Marketwired

KIRKLAND, WA--(Marketwired - Sep 24, 2013) - Hipcricket, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the one-stop mobile advertising and marketing company, today announced that it has developed and implemented a mobile checkout system for MGM Resorts International that reduces checkout times to just seconds. This mobile checkout system is used at 12 MGM Resorts International properties including Bellagio, ARIA, MGM Grand and Mandalay Bay, among others.

To enhance the guest experience and reduce checkout times at these resorts, Hipcricket used its AD LIFE® mobile marketing platform to design and develop property-specific mobile landing pages, keywords, short codes, text messages and e-mails for mobile checkout.

MGM Resorts customers can effortlessly check out with their mobile devices by texting the keyword to the hotel's custom short code. The customer will receive a text message thanking them and directing them to the property-branded mobile landing page to complete the checkout process. The property is then notified that the customer has checked out so they may send a receipt and prepare the room for future guests.

"This latest effort is part of our longstanding relationship with MGM Resorts International," said Doug Stovall, Hipcricket COO. "Not only has our program improved checkout times, but MGM Resorts properties that heavily promote mobile checkout are increasing mobile club opt-ins. Some are seeing conversion rates of thousands per month. Both of these functions are powered by Hipcricket's comprehensive AD LIFE platform."

MGM Resorts properties promote the alternate checkout method with messaging throughout the main lobby and guest rooms. Each property individually promotes mobile checkout with messages on lobby television screens, signage near elevators and checkout desks and with attendants conveying the program by word of mouth.

About Hipcricket
Hipcricket, Inc., formerly Augme Technologies, Inc. (OTCBB: HIPP) (OTCQB: HIPP), provides a unified mobile engagement platform that drives awareness, sales and loyalty. The AD LIFE platform has been used by internationally recognized brands and agencies to power over 250,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media, and branded apps. Hipcricket, Inc. is headquartered in Kirkland, Wash. For additional Hipcricket news and information, please visit www.hipcricket.com or text "NEWS" to 24474.

Hipcricket®, Augme Technologies™, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Augme logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-13.

About MGM Resorts International
MGM Resorts International (NYSE: MGM) is one of the world's leading global hospitality companies, operating a portfolio of destination resort brands including Bellagio, MGM Grand, Mandalay Bay and The Mirage. The Company also owns 51% of MGM China Holdings Limited, which owns the MGM Macau resort and casino and is in the process of developing a gaming resort in Cotai, and 50% of CityCenter in Las Vegas, which features ARIA Resort & Casino. For more information about MGM Resorts International, visit www.mgmresorts.com.

Forward-Looking Statements
This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K for the year ended February 28, 2013, and more recent reports filed with the SEC. We undertake no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.

Contact:
Hipcricket Media
Adam Curtis
Abel Communications
adam@abelcommunications.com
(443) 869-2197 ext. 142

Investor Relations
James Carbonara
Hayden IR
james@haydenir.com or ir@hipcricket.com
(646) 755-7412

MGM Resorts Media Contact:
Stacy Hamilton
shamilton@mgmresorts.com
(702) 891-1805
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