Hipcricket to Showcase Its AD LIFE(R) Mobile Marketing Platform at YTH Live Conference April 6-8, 2014

Marketwired

BELLEVUE, WA--(Marketwired - Apr 3, 2014) - Hipcricket®, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and analytics, will be a featured exhibitor at the YTH Live 2014 being held at the Hotel Kabuki in San Francisco, California on April 6-8, 2014. Hosted by the non-profit YTH (youth + tech + health), the conference focuses on how companies and organizations can use cutting-edge technology to educate and advance the health & wellness of youths, young adults and other underserved populations.

According to Deb Levine, president and founder of YTH: "For nearly a decade, Hipcricket's AD LIFE platform has proven to be an indispensable asset in our efforts to reach the youth communities. This began in 2005 with the very first text messaging service for the nation's youth, which we established in collaboration with the San Francisco Department of Public Health. We welcome Hipcricket to the conference as a key contributor and supporter of our mission to advance the health of youth and young adults through technology."

The conference is expected to attract more than 600 attendees and 2,000 online participants. Conference sponsors and exhibitors include: Kaiser Permanente, Vodafone, Ford Foundation, Uber, and other leading brands and organizations.

"There's no doubt that for the new generation, the mobile device forms the center of their lives and how they connect with the world," said Doug Stovall, chief operating officer at Hipcricket. "Since 2005, we've partnered with YTH on thousands of successful youth outreach campaigns. So, along with their strong endorsement, this makes YTH Live 2014 an ideal venue to demonstrate Hipcricket's leading mobile marketing technologies, and especially to gain the attention of leading brands and organizations looking to more effectively engage young adults about their health and well-being."

To schedule a meeting with Hipcricket at YTH Live 2014, please email marketing@hipcricket.com.

About YTH
YTH stands for youth + tech + health. YTH is the partner of choice for those in search of new ways to advance the health of youth and young adults through technology. YTH is committed to pursuing emerging, startling, and sometimes, simple technologies that can reach young people and vulnerable populations where they are. Through our partnerships and projects, we discover what works, pilot innovative solutions, and disseminate what's truly effective. YTH makes sure that the community can learn from our findings by sharing them through our annual YTH Live conference, blog, and research.

About Hipcricket
Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE® platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. For additional Hipcricket news and information, visit www.hipcricket.com or text "NEWS" to 24474.

Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-14.

Important Cautions Regarding Forward-Looking Statements
This press release contains forward-looking statements regarding future events and our future financial performance. All statements other than present and historical facts contained in this release, including any statements regarding our plans for future operations, anticipated future financial position, anticipated results of operations, financing plans, business strategy, competitive position, opportunities for growth and industry trends, are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control. Our actual results, performance, or achievements may differ materially from those projected or assumed in any of the forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include, among others: overall economic and business conditions; the demand for our products and services; competitive factors in our industry; the emergence of new technologies; our cash position; the availability of funding sources; the strength of our intellectual property portfolio; and changes in government regulations in our industry. A more detailed discussion of these factors is set forth in our annual report on Form 10-K for the year ended February 28, 2013 and other reports filed with the U.S. Securities and Exchange Commission. The Company does not intend, and undertakes no duty, to update any forward-looking statement to reflect future events or circumstances.

Contact:
Investor Relations Contact
Matt Glover or Michael Koehler
Liolios Group, Inc.
(949) 574-3860
HIPP@liolios.com

Hipcricket Media Contact
Adam Curtis
Abel Communications
(443) 869-2197 ext.142
adam@abelcommunications.com
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