KIRKLAND, WA--(Marketwired - Nov 12, 2013) - Hipcricket®, Inc. (
Z-VA is an immersive, virtual scavenger hunt game. Players can opt-in to receive Hipcricket-managed text messages from the Virginia Lottery alerting them to recent "zombie drops." The more zombies a player captures, the more points they accumulate. Each point is an entry for prizes drawn at the conclusion of the game.
To earn additional points, players can snap a photo of a Z-VA logo and text it to a provided short code. These images are processed by Hipcricket to determine their authenticity. Once Hipcricket's image recognition technology confirms the image, players are taken to the game and earn bonus entry points.
"We wanted a fun and interactive game that the greatest number of people could play," said Gweneth Dean, director of marketing for the Virginia Lottery. "Hipcricket's capabilities expand the reach of the game with timely text messages and image recognition. Almost everyone has a camera on their cell phone. With Hipcricket's help, they can now use it to win cash and other great prizes."
"Z-VA takes advantage of what we all do everyday: take pictures and text with our phones," said Doug Stovall, COO of Hipcricket. "With 92 percent of mobile devices having these capabilities, the Virginia Lottery can lower the barrier for participation and reach a larger audience than with a mobile app. The image recognition technology powering this game is a powerful tool for any organization looking to tap into the habits of its customers."
Z-VA is currently in operation and will run through November 15th.
Hipcricket, Inc. (
Hipcricket®, Augme Technologies™, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Hipcricket and Augme logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-13.
This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K for the year ended February 28, 2013, and more recent reports filed with the SEC. We undertake no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.