Hipcricket Supplies Brains for Virginia Lottery's Zombie Game

SMS and Image Recognition Engage More Contestants for New Z-VA Interactive Campaign

Marketwired

KIRKLAND, WA--(Marketwired - Nov 12, 2013) - Hipcricket®, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the one-stop mobile advertising and marketing company, is providing image recognition, MMS and SMS text messaging and database management for the Virginia Lottery's new interactive Z-VA game.

Z-VA is an immersive, virtual scavenger hunt game. Players can opt-in to receive Hipcricket-managed text messages from the Virginia Lottery alerting them to recent "zombie drops." The more zombies a player captures, the more points they accumulate. Each point is an entry for prizes drawn at the conclusion of the game.

To earn additional points, players can snap a photo of a Z-VA logo and text it to a provided short code. These images are processed by Hipcricket to determine their authenticity. Once Hipcricket's image recognition technology confirms the image, players are taken to the game and earn bonus entry points.

"We wanted a fun and interactive game that the greatest number of people could play," said Gweneth Dean, director of marketing for the Virginia Lottery. "Hipcricket's capabilities expand the reach of the game with timely text messages and image recognition. Almost everyone has a camera on their cell phone. With Hipcricket's help, they can now use it to win cash and other great prizes."

"Z-VA takes advantage of what we all do everyday: take pictures and text with our phones," said Doug Stovall, COO of Hipcricket. "With 92 percent of mobile devices having these capabilities, the Virginia Lottery can lower the barrier for participation and reach a larger audience than with a mobile app. The image recognition technology powering this game is a powerful tool for any organization looking to tap into the habits of its customers."

Z-VA is currently in operation and will run through November 15th.

About Hipcricket
Hipcricket, Inc. (OTCBB: HIPP) (OTCQB: HIPP), formerly Augme Technologies, Inc., provides a unified mobile engagement platform that drives awareness, sales and loyalty. The AD LIFE® platform has been used by internationally recognized brands and agencies to power over 250,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket, Inc. is headquartered in Kirkland, Wash. For additional Hipcricket news and information, please visit www.hipcricket.com or text "NEWS" to 24474.

Hipcricket®, Augme Technologies™, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Hipcricket and Augme logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-13.

Forward-Looking Statements
This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K for the year ended February 28, 2013, and more recent reports filed with the SEC. We undertake no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.

Contact:
Hipcricket Media
Adam Curtis
Abel Communications
adam@abelcommunications.com
(443) 869-2197 ext. 142

Investor Relations
James Carbonara
Hayden IR
james@haydenir.com or ir@hipcricket.com
(646) 755-7412
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