KIRKLAND, WA--(Marketwired - Oct 10, 2013) - According to a new survey conducted by Hipcricket, Inc. (
Among the key findings of the survey:
- 53 percent said shopping on a mobile device is more attractive than visiting a retail location.
- 42 percent of respondents indicated they plan to shop more on their smartphone or tablet this year as compared to 2012.
- 35 percent of respondents will spend $250 or more using a mobile device.
- 17 percent will spend more than $500 using a mobile device this holiday season.
These findings indicate that both the volume and total dollar amount of purchases made from mobile devices may substantially increase this holiday season.
"These numbers underscore the importance of mobile commerce on a company's bottom line," said Doug Stovall, COO of Hipcricket. "Recent data from Internet Retailer shows that mobile commerce is expected to grow by 63 percent this year to a total of $34.2 billion. Mobile now accounts for almost 13 percent of all e-commerce transactions. Companies not engaged with mobile consumers this holiday season are losing out on tremendous revenue opportunities."
The mobile platform goes beyond enabling purchases. It is a key tool for increasing brand and product awareness. Hipcricket's research found that 84 percent of respondents use their smartphone or tablet to research a product. Mobile is also effective for driving consumers to shop in store, as 39 percent use a mobile device to search for product coupons.
"Mobile is the only medium that allows companies to connect and engage with consumers at every step on their path to purchase," continued Mr. Stovall. "Consumers are using tablets and smartphones to research products, look for the best deals, organize shopping lists, read reviews, ask friends and family for advice and purchase items. They do this at home and in stores. If you want to connect with consumers at all these points, mobile is the only way to do it."
Other key research findings
- Close to 59 percent of smartphone users made at least one purchase on their device in the past six months.
- Over two-thirds of mobile purchases, 71 percent, happen at home.
- Men are more likely than women to purchase using a mobile device. They are also more likely to compare prices via mobile while in a retail store.
- "Showrooming," or using a mobile device to help with in-store purchasing decisions, is still a significant factor. Seventy-one percent of respondents said they used a mobile device in-store in the last six months.
Top five products consumers will purchase on a mobile device this holiday season
2. Clothing and footwear
3. Music and video
4. Consumer electronics
5. Event tickets
About the 2013 Hipcricket Holiday Mobile Commerce Survey
The 2013 Hipcricket Holiday Mobile Commerce Survey is a national survey designed to provide insight into how consumers will use mobile devices during the 2013 holiday shopping season. The survey was conducted in September 2013 via email and is based on 728 respondents. The survey was sponsored by Kirkland, Washington-based Hipcricket.
To download a full survey brief, please click here.
Hipcricket, Inc., (
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