How To Make A Hit Super Bowl Commercial

By William Wei | Business Insider – Wed, Jan 30, 2013 10:12 AM EST

Advertisers spend millions of dollars for 30 seconds of precious Super Bowl air time every year.

With over 100 million people watching, advertisers need to make a killer commercial to get their money's worth.

This is how a hit Super Bowl commercial gets made:

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Produced by William Wei

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