LONDON, UNITED KINGDOM--(Marketwire - Mar 5, 2013) - TV Presenter and designer, Holly Willoughby is famed for her curves, with her collections for Very.co.uk paying homage to the hourglass figure.
This season, Holly is set to showcase her collection on real women to prove that her designs are perfect for all women - whatever their shape or size.
"I want to show the clothes as they should be seen," says Holly, "on real women with real figures walking down the catwalk. This is when the clothes will look their best."
To achieve this, Holly has launched a search for real women and fans of her collection to model in her fashion show in April. The competition has been launched on Very.co.uk''s Facebook page and is set to send Holly fans into a frenzy.
"Holly''s collection is all about pieces that are flattering, feminine and wearable." says Jon Owen, Retail Director of Very.co.uk, "She designs with real women in mind and always considers different shapes and cuts to ensure that there is something for everyone. We are thrilled that she is inviting real women to participate in her fashion launch event to show style editors how Holly''s style really works for the everyday woman."
Four winners will showcase items from Holly''s Summer 2013 collection in a professional catwalk show to fashion media. The show will also be streamed to the public on very.co.uk. The participants will also be given the Vogue treatment by taking part in a fashion PR shoot, modelling their favourite pieces from Holly''s collection.
Notes to Editors:
- The competition launches on Monday 4th March 2013 and closes at 9am 25th March 2013 no entries received after this time will be accepted. Entrants can only submit one entry.
- The prize includes a fashion PR shoot and participation in Holly Willoughby''s SS13 fashion show.
- Entries must be submitted online at https://www.facebook.com/VeryUK
- Full terms and conditions can be found on https://www.facebook.com/VeryUK
- Holly''s SS13 collection is available to shop online NOW at www.very.co.uk 0844 822 8000
- Watch Holly talking through her SS13 collection by clicking here
- Very.co.uk boasts celebrity collections from Fearne Cotton, Holly Willoughby, Jameela Jamil and many more.
- Very.co.uk sells more than 800 brands - including leading fashion labels and our own brands.
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