Home Improvement Stocks Have Been Hot

Indie Research

With the housing market in the beginning of a recovery, home improvement stocks have been hot. BullMarket.com recently looked at a number of stocks set to benefit from both the housing recovery as well as rebuilding from Hurricane Sandy, including Home Depot (HD), Lowe's (LOW), Lumber Liquidators (LL), Masco (MAS), and Mohawk (MHK).

He is a small sample of what BullMarket.com wrote about Masco:

Masco's management has been working hard to streamline what had become a bloated manufacturer prior to the Great Recession and prepare it for increased profitability as the housing market turns. The company has closed 33 facilities and slashed its headcount by over 31,000 since the downturn started in 2007, enabling it to achieve significant fixed cost reductions. It also worked to simplify its global supply chain and implemented new ERP systems to improve operations. Earlier this month, the company announced it would sell its ready-to-assemble cabinet business based in Denmark. The unit had approximately $250 million in sales last year but it isn't considered a core property.

Beyond cost reduction and portfolio alignment, Masco's priorities last year included extending and expanding product lines. Management said it was successful in gaining share in the North American plumbing market with its Delta, Peerless, and Brizo brands, and internationally with Hansgrohe. It introduced a new line of toilets under the Delta brand name via Home Depot in Q4 that management said helped drive a nearly 20% gain in North American plumbing products sales in Q4. ...

Another goal was to improve under-performing businesses, particularly its Cabinet and Installation businesses, which were especially hard it by the downturn in new home construction and the unwillingness of consumers to shell out for big-ticket home improvement items.

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