Honda to create separate Acura, Honda divisions to spur sales

theflyonthewall.com

According to a post on the company's website, Honda Motor Co. will strategically realign its automobile sales and marketing operations into separate divisions organized by brand, as the Honda Division and Acura Division. The moves, effective April 1, are intended to create greater clarity and more cohesive sales and marketing plans that are right for the products and customers of each brand.

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