Hong Kong Airlines in collaboration with DFASS Group introduces brand new in-flight duty free program to passengers

PR Newswire

HONG KONG, Jan. 17, 2014 / PRNewswire/ -- Hong Kong Airlines and DFASS Group jointly announce that a new exciting in-flight duty-free program, SkyShop, is launching today. Hong Kong Airlines' passengers will experience 17 new global brands including Crabtree and Evelyn, Hugo Boss fragrances, Super Dry watches and the latest gadgets from MiLi. Premium brands such as Johnnie Walker and Gucci will be prominently featured in this new program as of today.

(Photo: http://photos.prnasia.com/prnh/20140117/0861400332 )

(Photo: http://photos.prnasia.com/prnh/20140117/0861400333 )

After Hong Kong Airlines was awarded a prestigious 4-star rating from Skytrax and having received the "Supreme Service Award" for two consecutive years, its customers can look forward to enjoying superior services and innovative shopping experiences through this new partnership, be it on board or in the comfort of their home using the new online platforms, which allows for pre-ordering before the flight. This reflects the vision of Hong Kong Airlines in providing professional and quality services to their passengers in order to create the best flight experience. Hong Kong Airlines' Vice President Mr Sun Jianfeng remarked that "Cosmetics and tobacco are the best-selling categories on SkyShop, which is largely due to the increasing numbers of male business travellers, buying for their families."

Beginning today with their new presence in Hong Kong, The DFASS Group, the largest global concessionaire in the in-flight Travel Retail industry, is further strengthening its commitment to the airline partners in Asia and particularly in the region of greater China. Hong Kong Airlines is recognised as a fast growing airline that continuously strives to be a premium service provider in Hong Kong, and "the new partnership with DFASS shows Hong Kong Airlines' determination to bringing the best products and services to our passengers, and we hope to increase our in-flight sales by 30%," stated Mr Sun.

Mr John Garner, DFASS Group Deputy Chairman added, "DFASS is honoured to be selected as Hong Kong Airlines' long term partner. Hong Kong Airlines' passengers will benefit from the collaboration, as evidenced by the adoption of DFASS in-house cutting-edge technology for in-flight purchases. Buy on Board services and Logistics will surely improve crew efficiency on purchasing processes in the cabin to a great extent. In addition, DFASS's scale of operations and passenger knowledge in the region will ensure the right choice of alluring merchandise to best fit customers' demands. We see a fantastic opportunity to develop their business into one of the world's most innovative and best performing programs."

In conjunction with the Lunar New Year celebration, the launch also presents a series of promotions, which offer gift-with-purchases and discounts of up to 35% on selected products. With 72 additional flights during this festive season, all Hong Kong Airlines' passengers travelling from 16 January 2014 to 31 March 2014 are set to benefit from this promotion. In addition, Gold and Silver card members of the Fortune Wings Club, the airlines' premium club for passengers, will enjoy an additional 5% discount for any in-flight purchases. Mr Sun Jianfeng remarked, "We have been devoting ourselves to bringing the best and most attentive in-flight products and services sky-high. We are pleased and honoured to cooperate with DFASS Group. Hong Kong Airlines holds the strong belief that this mutually beneficial partnership will open a new chapter in the development of Hong Kong Airlines and DFASS Group."

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