PALO ALTO, CA--(Marketwired - Jul 18, 2013) - HP (
SendMe is the leading provider of subscription-based mobile entertainment services in the United States. Through a complementary portfolio of brands -- SendMeMobile, Solow, WT411 and others -- the company offers an array of mobile entertainment including trivia, ringtones, wallpapers and games for cell phones.
Because the mobile entertainment market is large and rapidly growing, service providers confront several unique challenges. These include adjusting the customer experience in real time to drive conversions, while at the same time adhering to varied regulations set by cell phone carriers.
SendMe is constantly looking at its conversion numbers to assess changes and trends and to be able to synthesize the best experience for its customers. When changes to content and graphics are made, SendMe needs to be able to quickly test what effect these edits have on a customer's experience, to ultimately grow the subscription base. SendMe has chosen Autonomy Optimost to provide multivariate and A/B testing of its landing pages and other content to determine which changes in text or graphics lead to higher levels of customer engagement.
"Many testing platforms we tried produced skewed results, which doesn't enable us to make effective changes to the customer experience that will lead to conversions," said Hector Salcedo, director, Marketing, SendMe, Inc. "That's why I went with Autonomy Optimost -- I've had such a good experience with the overall platform and reliability. The result being increased conversions driving more revenue for us."
HP Autonomy and SendMe used Autonomy Optimost to test SendMeMobile customer preferences by modifying button shape and color, banner text, and bolding of text to see which creative elements compelled consumers to act. Through Autonomy Optimost testing, an additional 12,118 visitors reached the second page of the subscription cycle, delivering a significant uptick in revenue for the company.
"The use of smartphones and tablets is growing exponentially, and capturing that audience is critical to a brand's success," said Rafiq Mohammadi, general manager, Marketing Optimization, HP Autonomy. "Autonomy Optimost uses the industry's most advanced pattern matching, testing and optimization capabilities under a single platform to gain a better understanding of SendMe, Inc. customers and deliver a mobile experience the drives engagement."
About HP Autonomy
HP Autonomy is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, text and web pages, etc. Autonomy's powerful management and analytic tools for structured information together with its ability to extract meaning in real time from all forms of information, regardless of format, is a unique tool for companies seeking to get the most out of their data. Autonomy's product portfolio helps power companies through enterprise search analytics, business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Please visit www.autonomy.com to find out more.
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