HP Autonomy Helps SendMe, Inc. Increase Conversion Rates With Real-Time Website Optimization

Mobile Entertainment Provider Chooses Autonomy Optimost for 70-Percent Increase in Customer Conversions


PALO ALTO, CA--(Marketwired - Jul 18, 2013) - HP (NYSE: HPQ) -- HP Autonomy today announced that SendMe, Inc.'s SendMeMobile website for mobile consumer entertainment has experienced a nearly 70-percent increase in customer conversions after implementing Autonomy Optimost for real-time site optimization.

SendMe is the leading provider of subscription-based mobile entertainment services in the United States. Through a complementary portfolio of brands -- SendMeMobile, Solow, WT411 and others -- the company offers an array of mobile entertainment including trivia, ringtones, wallpapers and games for cell phones.

Because the mobile entertainment market is large and rapidly growing, service providers confront several unique challenges. These include adjusting the customer experience in real time to drive conversions, while at the same time adhering to varied regulations set by cell phone carriers.

SendMe is constantly looking at its conversion numbers to assess changes and trends and to be able to synthesize the best experience for its customers. When changes to content and graphics are made, SendMe needs to be able to quickly test what effect these edits have on a customer's experience, to ultimately grow the subscription base. SendMe has chosen Autonomy Optimost to provide multivariate and A/B testing of its landing pages and other content to determine which changes in text or graphics lead to higher levels of customer engagement. 

"Many testing platforms we tried produced skewed results, which doesn't enable us to make effective changes to the customer experience that will lead to conversions," said Hector Salcedo, director, Marketing, SendMe, Inc. "That's why I went with Autonomy Optimost -- I've had such a good experience with the overall platform and reliability. The result being increased conversions driving more revenue for us."

HP Autonomy and SendMe used Autonomy Optimost to test SendMeMobile customer preferences by modifying button shape and color, banner text, and bolding of text to see which creative elements compelled consumers to act. Through Autonomy Optimost testing, an additional 12,118 visitors reached the second page of the subscription cycle, delivering a significant uptick in revenue for the company.

"The use of smartphones and tablets is growing exponentially, and capturing that audience is critical to a brand's success," said Rafiq Mohammadi, general manager, Marketing Optimization, HP Autonomy. "Autonomy Optimost uses the industry's most advanced pattern matching, testing and optimization capabilities under a single platform to gain a better understanding of SendMe, Inc. customers and deliver a mobile experience the drives engagement."

About HP Autonomy
HP Autonomy is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, text and web pages, etc. Autonomy's powerful management and analytic tools for structured information together with its ability to extract meaning in real time from all forms of information, regardless of format, is a unique tool for companies seeking to get the most out of their data. Autonomy's product portfolio helps power companies through enterprise search analytics, business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Please visit www.autonomy.com to find out more.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the need to address the many challenges facing HP's businesses; the competitive pressures faced by HP's businesses; risks associated with executing HP's strategy; the impact of macroeconomic and geopolitical trends and events; the need to manage third party suppliers and the distribution of HP's products and services effectively; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; risks associated with HP's international operations; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its suppliers, customers and partners; the hiring and retention of key employees; integration and other risks associated with business combination and investment transactions; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2013 and HP's other filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2012. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

View Comments (0)