Huddled Masses Taps Industry Veteran Mark Paci as New COO

PR Newswire

NEW YORK, June 13, 2014 /PRNewswire/ -- Media buying and digital marketing strategy company Huddled Masses ( has announced Mark Paci as its new Chief Operations Officer. With 15 years of experience in marketing management and content delivery, Paci is set to make immediate contributions to the company's mission.

"Since the beginning of my career, I've been fortunate to be part of the marketing industry's evolution, as technology has transformed media, workflows and available data to spur more effective and dynamic advertising," remarked Paci. "I see Huddled Masses as a great opportunity to continue on that path, furthering clients' ability to capitalize on technology and best practices utilizing technology to maximize advertising ROI to drive brand and sales. Ultimately, taking a leadership role building another successful organization from the ground up with a strong and talented core really appealed to me."

Paci graduated from the University of Illinois at Urbana-Champaign in 1993 with a degree in business administration and marketing. His professional career dates back to the "dot com" era. In 1999, he joined FastChannel Networks as Marketing Manager. FastChannel was an innovative platform for the creation and delivery of advertising content that allowed marketers and agencies to work together more efficiently. In 2001, Paci was promoted to Senior Product Manager; two years later, he was named Vice President of Operations.

Digital Generation, Inc. (DB) and FastChannel Networks merged their operations in 2006. Paci was then named VP of Service and Operations of the newly created company, DG FastChannel. He was promoted once more to Senior Vice President, Regional Operations in 2009. In total, more than a decade of Paci's career has been spent fulfilling the duties of a senior executive and empowering those around him to reach their potential.

Throughout his career, Paci has managed and motivated groups of 4 to 400 and budgets in the tens of millions of dollars. He's worked closely with everyone from the world's largest advertisers and agency holding companies to regional brands and boutique agencies. Paci has spearheaded successful product launches and driven efficiencies in operations that have enabled sustainable growth, even in times of retracting markets. This versatility is part of what made him an attractive choice for those in leadership at Huddled Masses.

According to Paci, the future of Huddled Masses looks exciting: "We're a nimble company, focused on ensuring our customers experience exceptional service and results. We accomplish this by taking advantage of the best technologies available and by hiring the best people.

"Charles Cantu and his team have done an extraordinary job of getting this business off the ground and have just began to show what they can do. Looking forward, my goal is to help Huddled Masses build on its existing strengths and grow quickly without sacrificing the quality of our work."

About Huddled Masses

Huddled Masses offers organizations and their agencies access to media buying technology and expertise. The company helps clients grow their revenue and businesses at scale through powerful algorithmic, programmatic optimization of digital campaigns that generate brand awareness and consumer engagement. Huddled Masses specializes in standard and rich media banner marketing, FBX, video, mobile, social media and more with measurable results.


Charles Cantu, CEO and Founder
Huddled Masses
411 Lafayette Street, 6th Floor
New York, NY 10003

View Comments (0)