Hurricane Sandy Cost Advertisers An Estimated $500 Million [TODAY'S AD BRIEF]

Business Insider

An analyst at media research firm Pivotal Research Group gave Ad Age estimates of Sandy's monetary toll on the advertising industry. According to Ad Age, senior research analyst Brian Wieser "estimated Sandy will cost the advertising industry about $500 million in lost revenue, due to interruptions in local TV and radio programming and also factoring in decision-making by media buyers in the wake of the storm."

Overlooking the destruction, Living Social and Groupon are still offering deals for Jersey Shore vacations and deals on restaurants that aren't open.

In other Sandy news, many East-village, Soho, Tribeca, and Brooklyn-based digital shops are looking past the blackouts and flooding and pressing on in makeshift offices.

A study by WordStream, a search marketing firm, found that these are the top advertisers on Google.

Toronto-based ad shop Grip Limited takes a look at what advertising would look like if shops were run by 10 year-olds. Answer: not that bad.

Michael Senackerib is Campbell Soup Co.'s first-ever CMO. Senackerib was previously at Hertz Corp.

A report by London-based Strategy Analytics implies that Apple is losing its mobile edge, citing that iPhone owners were less sure that their next phone would be an iPhone than they were last year. It dropped from 93 percent to 88 percent in the U.S. and 88 percent to 75 percent in Western Europe.

Previously on Business Insider:



More From Business Insider

Rates

View Comments