Leading well-being enhancement company Healthways Inc. (HWAY) recently revealed a partnership with Fitness 19 centers to provide the Prime Fitness Program and SilverSneakers Fitness Program at Fitness 19 centers spread over 24 states. SilverSneakers and Prime will be immediately available at over 125 Fitness 19 centers. Fitness 19 centers are recognized for their informed and caring staff.
The Healthways model encourages people to make favorable lifestyle changes that lead to enhanced well-being, reduced healthcare costs, improved performance and economic value for customers. The company has invested in technology platforms that provide scalable support for large populations. It has tie-ups with a large proportion of U.S. health plans and counts many millions of lives in its customer base.
Due to its unique scalable business model, Healthways shares may present a long-term investment opportunity, although it faces many challenges in the short term.
Healthways is the leader in a strategically critical and rapidly evolving part of the health care services market. Its fitness program (SilverSneakers) for seniors is available at over 15,000 centers across the U.S. and caters to several million eligible enrollees.
The SilverSneakers Fitness Program encourages older people to regularly exercise, thereby reducing healthcare expenses and enhancing well being. The program promotes positive changes in behavior by meshing social encounters with its fitness regimen. Healthways competes with Express Scripts Holding Company (ESRX) among others.
Currently, Healthways retains a Zacks Rank #3 (Hold). We are more optimistic about Align Technology Inc. (ALGN) and CONMED Corporation (CNMD) each of which carries a Zacks Rank #2 (Buy) and are expected to do well.
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