Hydro Toys Launches Nationwide TV Campaign

New "Soak the Competition" ad to support launch of ZORBZ™, the world's first self-sealing water balloon, starts airing this week on Disney XD

PR Newswire

AUSTIN, Texas, July 17, 2014 /PRNewswire/ -- Hydro Toys®, is rolling out a new TV spot today as part of the ongoing marketing launch for ZORBZ™. The new spot, called "Soak the Competition," begins airing nationwide on Disney XD in July – just as the summer toy shopping season begins to heat up.

The fast-paced commercial demonstrates how ZORBZ self-sealing water balloons, with patented Snap and Seal™ technology, gives you the power to soak the competition! No more tying, means you can get in the game faster.

ZORBZ launched in late May and has already garnered significant media attention, including being named one of the "coolest toys of the summer" by the Toy Insider, Laurie Schacht, on ABC World News Now and is selling out at top retailers such as Bed, Bath and Beyond, Five Below and Fat Brain Toys.

To keep the momentum high in 2015, Hydro Toys is currently developing a revolutionary line of toys and accessories designed specifically around the ZORBZ brand. Much like the balloon, this line of high performance toys centers around innovation - ensuring the ultimate experience in active play. For more information on how and where to purchase ZORBZ, visit www.zorbzwaterballoons.com. To watch the commercial in its entirety visit our YouTube channel.

About Hydro Toys, LLC: Hydro Toys®, part of the Blue Matrix Labs® family of brands, strives to provide innovative and creative play by developing world-class products that solve existing consumer problems. ZORBZ™, the introductory product for the brand, eliminates the frustration of tying water balloons and is the first self-sealing water balloon in market. ZORBZ's proprietary Snap and Seal technology creates a new standard for the water balloon and the water toy industry and has already made a splash with major retailers.  This unique innovation platform will serve as the baseline for all of Hydro Toys' future product development, including an upcoming line of high performance accessories. Hydro Toys is a privately held company based in Austin, TX.  For more information on where to purchase ZORBZ, please visit www.zorbzwaterballoons.com.

CONTACT: Crystal Cook
Steel Branding
800.681.8809 Extension 557
Hydro Toys, LLC


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Video - http://youtu.be/T_7AMsk4uyE
Logo - http://photos.prnewswire.com/prnh/20140716/127849
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