IBM Made These Incredible Billboards That Serve A Purpose

Laura Stampler

While most billboards are just meant to be aesthetically pleasing, IBM decided to create ads that actually serve a purpose.

As a part of its Smart Ideas for Smarter Cities campaign, IBM and Ogilvy Paris made three billboards with different functions: One is a bench, the other is a ramp for stairs, and the last serves as a rain shelter.

And considering that it just won Cannes Grand Prix for Outdoor advertising, it's safe to say the ad world likes it, too.

Here are the ads:

ibm billboard
View photos
ibm billboard

IBM

ibm billboard
View photos
ibm billboard

IBM

ibm billboard
View photos
ibm billboard

IBM

This is Ogilvy's second big win at the advertising festival. Ogilvy Brazil, which also made Dove's "Real Beauty Sketches," won a Grand Prix in the Promo & Activations Lions category for an organ-donor campaign called "Immortal Fans."



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