ASHLAND, Mass.--(BUSINESS WIRE)-- IdeaPaint, the creator of high-performance dry-erase paint solutions, announced today that it has again expanded its product portfolio with the introduction of CREATE, a new low-odor, easy-to-install dry-erase paint for its commercial and consumer customers.
Similar to IdeaPaint’s HOME and PRO products, CREATE can transform any smooth surface (i.e. walls, desks, table tops, doors and more) into a functioning “whiteboard,” providing users with a limitless canvas for creativity and collaboration. Additionally, CREATE offers exciting new attributes:
- An optional roller or spray application
- A low-odor, low VOC formula
- A four-day cure time to achieve optimal performance, when users can write on their IdeaPaint walls with confidence; this is a 40 percent reduction from previous product iterations, which required a seven-day cure time
“We are continuously striving to innovate and to provide our customers with the very best dry-erase paint products,” said Bob Munroe, IdeaPaint CEO. “CREATE is the ‘latest and greatest’ in dry-erase paint. We are excited to launch this second-generation product—our first major formulation change since we introduced the high-performance dry-erase paint category in 2008.”
CREATE is also a certified low-emission paint that is both LEED-compliant and GREENGUARD Children & School certified. It is also guaranteed to perform under a 10-year warranty.
For more details about CREATE, please visit www.ideapaint.com/create. For additional information on pricing and where to purchase, please visit www.ideapaint.com.
About IdeaPaint
IdeaPaint is a single-coat, roller-applied paint that turns any smooth surface into a high-performance dry-erase writing surface. IdeaPaint creates dynamic environments within corporate, educational and home settings. IdeaPaint is GREENGUARD Children & Schools certified and Parent Tested Parent Approved. IdeaPaint is also a Greater Boston Chamber of Commerce Top Ten Small Business of 2011 and a Small Business Association of New England 2011 Innovation Award Winner. For more information, please visit www.ideapaint.com. For ongoing company and product updates, follow IdeaPaint on Twitter at www.twitter.com/ideapaint or connect on Facebook at www.facebook.com/ideapaint.
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