SAN FRANCISCO, CA--(Marketwired - Jul 16, 2014) - Real Estate Connect -- Homebuyers and sellers whose first language is not English is a growing and important group for all agents, not just those who "specialize" in working with specific ethnic groups. Today Imprev is announcing new technology to help all agents tap into this multi-billion dollar opportunity.
Specifically, Imprev technology now allows agents to create digital and print marketing materials in scores of languages, including traditional Chinese, simplified Chinese, Korean, French, and Spanish.
Imprev, the leading provider of private label marketing technology to the real estate industry, will provide this capability to its franchise and broker customers to serve these growing markets as one in five households in the United States and Canada speak a language other than English at home.
Moreover, home sales to international buyers totaled $93 billion in 2013, with a remarkable 60 percent of those transactions reported as all-cash sales, according to estimates from the National Association of Realtors. For example, investors from China are now number one in purchasing power, buying $22 billion of U.S. homes with an average home price of more than $590,000.
"China is the fastest growing source of international real estate buyers in the U.S.," said Renwick Congdon, CEO of Imprev. "But in real estate, there's been no broad solution to create Chinese language marketing material," Congdon said. "Now both native speaking agents as well as those agents who use translation software, can very easily create marketing content that speaks to these customers."
This latest innovation builds on the powerful Imprev marketing platform, combining with previous enhancements -- such as the intelligent automation system -- that Imprev rolled out with Berkshire Hathaway HomeServices Fox & Roach REALTORS earlier this year.
"Our ability to automate the creation of any digital or print marketing material, including multi-language content, further positions Imprev as a leader in the industry," Congdon explained. "Now with intelligent automation, marketing content in any number of languages can be generated by the brokerage on behalf of the agent -- regardless of the agent's linguistic abilities -- ensuring that the brokerage and its agents can capitalize on the incredible growth opportunities in today's multi-lingual real estate market."
RE/MAX INTEGRA's Ontario-Atlantic Region recently added multi-language marketing content to its Imprev-powered Design Centre, including French, traditional Chinese, simplified Chinese and Korean.
"Language is power in real estate," said Gurinder Sandhu, Executive Vice President, RE/MAX INTEGRA, Ontario-Atlantic Region, noting that many of his top-producing agents often speak multiple languages.
"Offering information to customers in their native language builds confidence and trust, further differentiating this regions' agents from their competitors," said Sandhu.
Imprev, Inc. is the largest provider of private label marketing solutions to the real estate industry today. Imprev delivers innovative marketing solutions, including automation, custom Marketing Centers and digital apps, delivered by the industry's most advanced and stable platform. Known for the highest quality and broadest array of marketing digital and print products in the industry, Imprev products allow agents to self-publish digital, print, video, multimedia, online and email advertising and communications in one place. Established in 2000, Imprev is headquartered in Bellevue, Wash., with more information at www.imprev.com.
Canadian statistics: http://bit.ly/canada-stats
US Census Bureau: https://www.census.gov/prod/2013pubs/acs-22.pdf
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- real estate industry
Kevin Hawkins for Imprev, Inc.