LAS VEGAS, NV--(Marketwire - Feb 27, 2013) - RE/MAX R4 Convention - A new "40-touch" digital marketing campaign created exclusively for RE/MAX real estate agents was introduced at the RE/MAX R4 Convention in Las Vegas today by real estate marketing technologies firm Imprev. The automated marketing program makes it easy for agents to stay in touch in a non-intrusive way with past, current and future home buyers and sellers.
The 40-touch social media campaign, which salutes the 40th Anniversary of RE/MAX, is part of the new Design Center's Premier Agent Plus and Campaigns premium product suites. It features 22 ePostcards -- an Inman Innovator Award product finalist -- as well as pre-written content for RE/MAX agents to share on Facebook or Twitter.
"One of the biggest challenges real estate agents face is finding the time to stay in touch with everyone they know," said Renwick Congdon, CEO. "The next biggest challenge is often figuring out what to write. By creating relative content that agents can comfortably share to nurture the social side of their business lives, we help them stay top-of-mind with all their customers and potential customers."
Over a 12-month period, agents can keep in touch with their sphere of influence with content specifically created for social media sharing, including ePostcards that commemorate key holidays and special occasions, as well as endearing quotes and interesting statistics. As part of the new campaign system in the RE/MAX Design Center, the 40-touch social media campaign automatically shares ePostcards through email and on social media sites, and also prompts agents with material for them to select and post on a pre-set schedule to Facebook or Twitter.
The 40-touch social media campaign is available as part of the Premier Agent Plus package, which includes Campaigns, Video and Property Websites for an annual subscription of $299. It is also available as part of the Campaigns product for an annual subscription of $199. Both products are available in the new RE/MAX Design Center Store.
Imprev, Inc. is the leading provider of private-label Marketing Centers for real estate companies and is the industry leader in providing fully integrated, high-quality, personalized marketing materials for more than 150,000 real estate agents worldwide. Imprev technologies maximize the marketing impact for real estate companies and agents, with simple-to-use and cost-effective ways for agents to enhance their own personal image while harnessing the influence of their company's brand. Imprev was established in 2001 and is headquartered in Bellevue, Washington. Visit Imprev at www.imprev.com.
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VP Communications & Marketing