Infiniti Unveils Segment-Busting Q30 Concept

Bold Ride

As automakers start to ramp up for the 2013 Frankfurt Motor Show, we are generally treated to a barrage of pre-show online debuts. One such debut is the Infiniti Q30 Concept, a new vision for a compact luxury vehicle by the Japanese premium brand, which will be shown live on September 10 in Frankfurt.

According to Infiniti, the Q30 Concept is a “unique fusion of body styles merging the dynamic design and sportiness of a coupe, the roominess of a hatch and the higher stance of a crossover.”

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Infiniti Q30

The concept features design cues in step with recent Infiniti production and concept models, including the notched rear pillar, opposing grille, and flowing fender lines.

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It is unclear what segments or vehicles Infiniti is targeting with this concept. BMW X1? Audi A3? Mercedes-Benz CLA-Class? According to Infiniti, they are creating a whole new segment, but those customers have to come from somewhere. We’re not sure about its placement in the market, but we are quite sure that this concept is foreshadowing a tangible production model in the year(s) to come.

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