Informa Research Services Announces Acquisition of Lead Gen Company, ICANBUY, Corp.

Marketwired

CALABASAS, CA--(Marketwire -03/16/12)- Informa Research Services, Inc., a subsidiary of Informa plc (LSE: INF.L - News), announced today the acquisition of ICANBUY, Corp., an Internet company which specializes in generating high converting consumer leads for mortgage, consumer lending, and deposit products.

Since being founded in 2006, ICANBUY has led the market in the development of Internet tools to match financial institutions' products with consumers' needs; maximizing conversion rates while delivering a high quality consumer experience. The consumers have the choice of linking directly to a financial institution's website, filling out a simplified lead form, or calling the financial institution directly via toll free numbers. The ICANBUY technology enables consumers to perform searches and intelligent product analysis for better financial shopping decisions.

"The ICANBUY team has created superior technology which is a perfect fit with Informa's vision of delivering the most accurate rate information, combined with the best customer service," said Michael E. Adler, president and managing director of Informa Research Services, Inc. "We are eager to combine ICANBUY's ingenuity and expertise with Informa's Media Partnership Division. Consumers will appreciate the expanded product offerings and additional content. At the same time, our financial institution advertisers will benefit from enhancements to our advertising platform. ICANBUY will deliver higher quality leads and improved ROI to our clients."

Informa Research Services' Media Partnership Division displays financial products to consumers searching for financial products and services on the Internet's top websites.

"We are very excited about becoming part of the Informa family of companies," said Alex Aydin, co-founder and CEO of ICANBUY, Corp. "Informa's expertise and dedication to their clients' success is well known in the financial services industry. My entire team is looking forward to the opportunities that our combined companies present for the future."

About Informa Research Services, Inc. (www.informars.com)

Founded in 1983 and headquartered in Calabasas, California, Informa Research Services, Inc., provides the financial industry's most extensive array of market research and decision-support information. Conducting daily surveys of the retail, lending, and business products offered by more than 10,000 financial organizations nationwide, Informa currently supports the product pricing decisions of more than 6,500 clients, representing all 50 states, and including all of the top 100 financial institutions. Informa's Media Partnership Division helps clients reach consumers searching the Internet for information on lending and deposit products.

About of ICANBUY, Corp. (www.icanbuy.com)

Based in Santa Ana, California, and in business since 2006, ICANBUY provides accurate, real-time mortgage loan rate comparisons instantly to consumers based on their unique financial and credit profiles. ICANBUY's technology platform was developed to cut through the confusion of the mortgage market to inform and empower homebuyers to make sound financial decisions. Unlike traditional mortgage comparison sites that simply capture consumers' information without providing any mortgage rate information, ICANBUY provides the consumer with in-depth loan and rate information and allows the consumer to compare lenders and loan products and to select the lenders they want to work with.

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