Infusion Brands Announces Alliance With Oak Lawn Marketing

Grants Exclusive Distribution Rights for DualSaw(R) in Japan

Marketwired

CLEARWATER, FL--(Marketwire - Mar 21, 2013) -  Infusion Brands International (OTCQB: INBI) is continuing to improve the efficiency in which it can take new consumer products to market around the world by forming a new distribution alliance with Oak Lawn Marketing, the largest direct brand marketing company in Japan. This agreement grants Oak Lawn Marketing exclusive distribution rights in Japan to one of Infusion Brands' innovative consumer products, DualSaw.

DualSaw's patented Twin-blade Technology enables DIY and professional contractors to make smoother, more precise cuts with reduced kickback, even while plunge cutting. Whether cutting wood, plastic, copper, steel or granite, the DualSaw can cut it all... and more.

Oak Lawn Marketing currently offers a diverse line of products under three successful brands: Shop Japan (www.shopjapan.jp), Hill's Collection and Exabody. The agreement with Infusion Brands is the Japan-based company's first foray into the DIY space in some time.

"This partnership with Oak Lawn Marketing in Japan is extremely exciting for us in more ways than one," said Bob DeCecco, Chairman and CEO of Infusion Brands. "As one of the largest media buying companies in Japan, Oak Lawn Marketing is well positioned to expand the DualSaw brand in Japan, the world's third largest economy. With more than 20 successful years building major brands, we couldn't be happier that they've selected the DualSaw brand."

Infusion Brands, a consumer products company that leverages direct response to satisfy unmet market demands and solve everyday problems, has recently announced a string of similar distribution agreements with partners around the world. These agreements will bring the DualSaw product line to market in Australia, New Zealand, Sweden, Poland, Belgium and Norway.

"Working with Infusion Brands to introduce DualSaw has been an exciting venture since Japan is relatively young to the DIY space," said Scott Reid, Operating Officer of Oak Lawn Marketing. "With an upward trend for DIY products in Japan, we hope to not only capitalize on this increasing demand but to also build a strong DIY market for sustained, long term growth with Infusion Brands, who shares similar values of quality and customer satisfaction."

Market testing for DualSaw has achieved better than expected results, which lead to a planned roll out in the first quarter of 2013 with orders totaling more than 80,000 units of the DualSaw.

"Having outlined the vision for our future DualSaw product development as well as our new Dual Tools line up, we're confident that this partnership will lead to future opportunities with Oak Lawn Marketing as well," added DeCecco.

About Infusion Brands International, Inc.
Infusion Brands International, Inc. (OTCQB: INBI) is a consumer products company that leverages direct response channels to satisfy unmet market demands and solve everyday problems, with an array of innovative consumer products that have potential to disrupt their categories with significant competitive advantages, features and benefits. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. For more information, visit www.infusionbrands.com.

About Oak Lawn Marketing, Inc.
Oak Lawn Marketing is a media and branding company headquartered in Nagoya, Japan with offices in Tokyo and Sapporo along with local operations in China and the United States. Through its three virtual store fronts, Shop Japan, Hill's Collection and Exabody it strives to enrich customer's lifestyle bringing them exciting products from around the world. For more information, visit www.oaklawnmarketing.com

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