Innovative Food Holdings Record First Quarter 2012 Revenues

Revenues Increase by 33%; 32nd Consecutive Month of Record Month Over Month Revenues

Marketwired

NAPLES, FL--(Marketwire -05/15/12)- Innovative Food Holdings, Inc. (OTC.BB: IVFH), a marketer and purveyor of over 5,000 high quality gourmet food products throughout the United States to professional chefs and to the gourmet consumer market, announced today its 2012 first quarter results.

Net revenues were a record $3,285,307 for the quarter ended March 31, 2012, an approximate 33% increase compared to net revenues of $2,471,530 for the first quarter of 2011.

The month of March 2012 represented the 32nd consecutive month of record month over month revenues.

During the first quarter the Company focused on aggressively expanding its market share through the launch of several new product lines. Furthermore, through its Gourmet Foodservice Group, Inc. subsidiary, the Company began to significantly expand the activities of its b2b warehoused foodservice and retail offerings, with several foodservice distributers placing wholesale orders in the quarter. Gourmet Foodservice Group, Inc. offers a rapidly expanding line of specialty gourmet foodservice and retail products targeted to the b2b space. Furthermore, Gourmet Foodservice expanded its gluten free b2b offerings in the quarter including signing an agreement with Schar to be one of two exclusive foodservice providers of Schar Gluten Free Products.

In addition, during the quarter, the Company also completed a proxy solicitation and shareholder vote and held its 2011 annual shareholders meeting. The Company's focus in the quarter of increasing its market share, launching new into markets and in improving its corporate structure had the effect of increasing expenses through an increase in cost of goods sold as well as an increase in SG&A expenses.

Sam Klepfish, CEO, noted, "We are extremely pleased with the outstanding revenue growth in the first quarter. We did report an increase in expenses in the quarter as the Company made key investments in several areas to further position Innovative Food Holdings for future growth opportunities. During the quarter we believe we made significant progress in regards to several of those specific growth opportunities and we believe that many of those opportunities will come to fruition in 2012. We thank our loyal shareholders for their support and look forward to growing shareholder value in 2012 and beyond."

About Innovative Food Holdings

Innovative Food Holdings, Inc., through its wholly owned subsidiaries, is in the business of marketing and selling high quality gourmet food.

About Food Innovations

Food Innovations, Inc., in partnership with one of the largest Foodservice distributors in the United States, provides over 5,000 of the highest quality gourmet food products to professional chefs throughout the United States. To learn more, visit the Food Innovations website at www.foodinno.com. Food Innovations is a wholly owned subsidiary of Innovative Food Holdings, Inc.

About For The Gourmet, Inc.

Through its website, and through additional sales channels, For The Gourmet, Inc. provides the highest quality gourmet food products to the retail consumer market under the For The Gourmet line at www.forthegourmet.com. To learn more visit the For The Gourmet website at http://www.forthegourmet.com/. For The Gourmet, Inc. is a wholly owned subsidiary of Innovative Food Holdings, Inc.

This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the "Company") that are based on the current beliefs of the Company's management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as should, could, anticipate, believe, intend, plan, might, potentially or expect. The Company does not intend to update these forward-looking statements.

Contact:

Innovative Food Holdings, Inc.
Sam Klepfish
(239) 449-3235
sklepfish@innovativefoodholdings.com
Innovative Food Holdings, Inc.
IR@Innovativefoodholdings.com

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