INSTANT MBA: Even In Multiple Office Locations, Companies Need A Single, Unified Culture

Business Insider

View photo

.
SW1

Metis Communications

Today's advice comes as a contributed post from Shmulik Weller, chief executive officer and co-founder of SundaySky:

"To accelerate a startup's growth strategy, it is common for entrepreneurs to consider expanding their offices to multiple locations ... While each office should have its own sub-culture, startups should embrace and uphold a unified company across all locations."

Weller says the primary challenge when expanding an office is maintaining a startup's core spirit. To do this, he suggests recruiting talent that shares the same values and goals between offices. Relocating key employees to a new office can help since these team members can serve as an effective bridge between locations.

"Growing companies need to maintain their spirit while recruiting candidates at a new location. Hiring employees that share your creative mindset and similar growth ambitions is something that you can't afford to sacrifice as you grow into a new office — even if the territory is unfamiliar ... Today, our employees may be separated physically, but they share the same intrinsic energy, ambition and enthusiasm for what we do."

Want your business advice featured in Instant MBA? Submit your tips to tipoftheday@businessinsider.com. Be sure to include your name, your job title, and a photo of yourself in your email.



More From Business Insider

Rates

View Comments